SAP India: Growth Engine

Alan Sedghi

Launched the NetWeaver Centre of Excellence at SAP Labs in Bangalore, the largest development center outside Germany

Doubled SAP implementation partners

Identified as one of SAP’s eight strategic markets, India recorded a 70%
growth in license revenues. According to IDC India SAP India led the ERP market
with a 54% share and the CRM market with 21%. 120 new clients were added to the
roster other than SAP’s traditionally strong domains like manufacturing,
automotive and pharma, it made new inroads into BFSI and sort of a comeback in
telecom where it had lost some ground to Oracle (added TTSL, HFCL, VSNL).
Following Retek acquisition, SAP also bagged large retail orders like Pantaloon,
Barista and RK Foodland.

SMBs were one key focus area-it added 75 clients during the year. Enterprise
Services Architecture (ESA), in conjunction with NetWeaver, saw a major traction
in terms of skills adoption as India produced 500 NetWeaver consultants to lead
the world in ESA evangelism. Competitively, SAP closed more ERP deals than
Oracle, SSA Global and Ramco put together.

l Start-up Year: 1996 l Products & Services: Software products, services l Employees: 2500
l Branches: 7 l Address: Llyods Center Point, 1096-A, Appasaheb Marathe Marg, Prabhadevi, Mumbai-400025
l Tel: 24326943 l Fax: 24326972 l Website:

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