SAP India: Growth Engine

Identified as one of SAP's eight strategic markets, India recorded a 70%

growth in license revenues. According to IDC India SAP India led the ERP market

with a 54% share and the CRM market with 21%. 120 new clients were added to the

roster other than SAP's traditionally strong domains like manufacturing,

automotive and pharma, it made new inroads into BFSI and sort of a comeback in

telecom where it had lost some ground to Oracle (added TTSL, HFCL, VSNL).

Following Retek acquisition, SAP also bagged large retail orders like Pantaloon,

Barista and RK Foodland.

SMBs were one key focus area-it added 75 clients during the year. Enterprise

Services Architecture (ESA), in conjunction with NetWeaver, saw a major traction

in terms of skills adoption as India produced 500 NetWeaver consultants to lead

the world in ESA evangelism. Competitively, SAP closed more ERP deals than

Oracle, SSA Global and Ramco put together.