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Samsung India and NSDC to Train 50,000 Indian Youth to be Job-Ready for Electronics Retail Sector

Samsung India to offer school passouts with paid on-the-job training at its retail outlets as part of its initiative in partnership with NSDC

Samsung India in partnership with the National Skill Development Corporation (NSDC) has announced the launch of Samsung DOST, which is a digital and offline skills training initiative launched to make 50,000 youth in the country job-ready for the electronics retail sector over the next few years. NSDC will help Samsung execute the program through its nationwide skills training centres.

Considering the potential of employment generation post skill training, Samsung has signed a Memorandum of Understanding with NSDC for the ‘Samsung DOST’ program under which youth will receive 200 hours of blended classroom and online training, followed by five months of on-the-job training at Samsung retail stores, along with a monthly stipend at par with industry standards. Through this initiative, Samsung hopes to help the youth acquire new competencies and skills needed for jobs in India’s fast growing electronics retail environment.

The participants will be trained at various training centres accredited and approved by NSDC. The training will be in accordance to the National Skill Qualification Framework, which is aligned to industry needs, and will include skillsets such as customer engagement, managing sales counter, handling customer queries, product demonstration and selling skills and several other soft skills, including post-Covid etiquettes, preparing them for a career in electronics retail.

During the training, participants will be made familiar with the functioning of electronics retail stores through live demonstrations, role play techniques and hands-on training. The participants for the program will be youth who have completed school education and will be mobilized through NSDC’s approved training partners at 120 centres across India. The assessments and certification of the participants will be done by the Telecom Sector Skill Council (TSSC) after the participants complete their training.

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