Salesforce released its fourth edition of Small & Medium Business (SMB)Trends Report capturing insights from Small and Medium Business owners and leaders worldwide.
This research was conducted by The Harris Poll in two parts, with a study in March 2020 and a follow-up study in August 2020, providing insights from Small and Medium Business (SMB) owners and leaders at the beginning and in the midst of the pandemic.
For the fourth edition of the “Small and Medium Business Trends Report,” Salesforce analyzed the responses of more than 2,300 small and medium business (SMB) owners and leaders around the world to determine:
• How a pandemic and racial injustices affect their motivations, challenges, and goals
• How demographics shape entrepreneurial experiences and outlooks
• The role of digital transformation in driving business resilience
• How SMB leaders are planning for recovery and growth post-COVID-19
Sunil Jose, Senior Vice President, Salesforce India, commented: “Globally, SMBs’ are at a critical juncture. The key to accelerating consumer demand and solving problems for scale, come down to how they leverage technology to deliver the best customer experiences. Amidst a challenging business environment, SMB leaders have displayed remarkable strength and resilience with only 16% of SMB respondents in India expecting an entirely new structure post the pandemic. This demonstrates that SMBs’ in India are resilient and positive of business continuity ensuring they get back on track.”