Sahaj Ties Up with GL Brain to Connect with its End Consumers

Sahaj e-Village Limited, a Srei Initiative has tied up with internationally acclaimed GL Brain (Global Brain) – a new internet community building and social networking platform that can be used to connect people with people, businesses with businesses, customers with businesses, customers with customers and more. GL Brain uses internet in a new concept, private, anonymous, focusing sustainability, social responsibility and creating civic value. This is the first venture of GL Brain in India.

Sahaj will use the GL Brain platform to not just connect with its employees across the six States of Assam, Bihar, Odisha, Tamil Nadu, Uttar Pradesh and West Bengal where it is operative, but will also utilize the platform to connect to its Entrepreneurs and end Customers who will be able to register themselves on this unique platform. The platform will also be utilized by Sahaj Product Groups to showcase their services and offerings both across States and to their Entrepreneurs/ customers. Sahaj Entrepreneurs can utilize the platform to showcase services offered at their Common Service Centers. Sahaj hopes to see an increase in revenue through the purchase of Professional Profiles and other services on GL Brain which will be sold by its entrepreneurs across the six States it is operative in through their well connected Common Service Centers.

Speaking about the tie-up, Dr. Wolfgang Pinegger, CEO, GL Brain says,” I am extremely happy that Sahaj e-village has teamed up with GL Brain. Not only is Sahaj e-village one of the fastest growing communities in this world both in numbers and in economic development, the project meets our core values of sustainability, social responsibility and creating civic value more than any other.”

Mr. Sanjay Panigrahi, CEO – Sahaj said, “We have one of the largest digitally enabled networks in Rural India. With this introduction, we intend to give the rural community their very own online networking platform. One can connect, share opinions, reach out to customers, all through one platform. We are very happy with this association as we expect this platform to significantly increase internet consumption in rural India”.

GL Brain promises a visible advantage over other social networking platforms. It not only allows one to connect, but also to create content and to share the same across a whole array of online platforms, follow content and authors, register as individuals or organizations, create advertisements, become searchable and be found on Google maps as a business. They are programmed to register members from 230 countries and already have around 9,000 articles created by the users. The site gets one million page views on an average from 80 countries per month. Harnessing the unparalleled reach of Sahaj in the villages of India, this association is expected to bring more people from the rural markets into the fold of internet usage and social networking, apart from opening new avenues of networking for local businesses.