Rubique onboards over 54 FI owing to its myriad benefits and unique model

Rubique, the one-stop online marketplace providing technology-enabled end-to-end solutions to financing needs of individuals & SMEs endeavors to ease the way of acquiring and retaining a valuable set of customers for banks and FIs. With this objective in mind, it has taken the massive step of onboarding 54+ leading financial institution offering them the benefits of low customer acquisition costs. These include Au Financiers, Bajaj Finance Ltd., Fullerton India, Hinduja Leyland Finance Ltd., ICICI Bank, Indiabulls Housing Finance Ltd, Induslnd Bank, Manappuram and Reliance Commercial Finance to name a few. The leading fintech company aims to significantly increase its acceptance among the banks and financial institutions with this move.

Focused on Disbursement model rather than a mere lead generation model along with its powerful match making algorithm, Rubique is the first ever portal to provide an online platform for one of the most crucial & fastest-growing segments i.e SMEs. Unlike its counterparts in the industry focusing only on credit cards and personal loans apart from lead generation, Rubique is one of the few fintech players in the lending space that emphasizes on disbursements of a wide range of loans to SME consumers as well as to those who are new to banks and credit.

Bridging the gap between borrowers and lenders and becoming a guiding force to the new to bank customers, Rubique enlists 144 product agreements including personal loans, small ticket personal loans, car loans, affordable housing loans, used car loans, TWL, education loans, gold loans, business loans, loans against property, credit cards, working capital, construction vehicle & equipment financing etc.

Commenting on this partnership, Manavjeet Singh, founder, and CEO of Rubique said, "The growing number of financial institutions on our platform indicates that there is a growing acceptance for Rubique amongst them. The main reason to forge an association with us is the value they see in our business proposition. This recognition is driven by our perfect blend of online and assisted online models wherein the website acts as a primary channel for its online sales. Unlike our counterparts in the market, Rubique's tech-led lending solution stands apart in terms of its matchmaking algorithm and direct integration with Financial Institutions' lending systems.”

He further added, “This technology solution makes us more than just a lead generator. Instead, our model makes way for easy loan disbursements allowing customers to get the best deal in the quickest possible time while lowering the cost of customer acquisition for financial institutions. We give equal attention to every customer approaching us by working closely with Financial Institutions in automating the process as much as possible so that the turnaround time and efforts for the latter can be reduced from a number of days to a number of hours."