With over 4,200 already on board, Roposo-India’s favorite fashion social network is quickly becoming the hub for small sellers including home-sellers, offline boutiques, and many others selling niche fashion and lifestyle products. Roposo’s unprecedented reach and popularity has helped expand the orbit of engagement available to smaller brands and sellers exponentially.
Roposo users, who explore new fashion inspiration every day, love every bit of this – giving the sellers a total reach/views of about 10 mn and a total following of 1 Million. The segment forms the highest viewed content on the fashion social network.
The fashion social network pulls out all stops to engage local and regional small sellers/fashionpreneurs – whether they sell their own products or are aggregators of curated products, further enhancing affinity and the propensity to purchase. Such sellers have a unique advantage on Roposo which is not available on any other platform. The organic reach for business pages is higher on Roposo as compared to any other social media, which means it is unlike sites such as Facebook or Instagram where small businesses have to spend extra from their pockets to attract a larger target audience. To add to it, Roposo is the only platform in India where users come to search for fashion and lifestyle inspiration, making it the ideal place for such sellers to showcase their products, art, and creativity.
Mayank Bhangadia, Co-founder and CEO at Roposo says, “Roposo is well on track to achieve its target of becoming the ultimate fashion destination and bolster its position in India’s social commerce sphere. MSMEs, sellers, and brands form one of the most viewed content on Roposo with highest ratios of engagement. We are delighted that our success has had a concomitant impact on their fortunes and we will continue to help them push their enterprises further.”
The location tagging option on Roposo has been of added advantage for offline small businesses – now customers can not only search for fashion inspirations online but discover and shop from the offline stores near them. Also, the launch of Roposo Canopy – an online pop-up – where handpicked businesses and curated products are featured on the page for a limited time, much like a flea market, has further strengthened the brand recall value of these empanelled merchants. The recent launch of Chat-to-Buy feature on Roposo further enables prospective buyers to interact directly with the seller and transact on the platform, without having to switch to other chat platforms like WhatsApp.
Tier 2 and 3 cities comprise 58% sellers on the platform. Gujarat (particularly, Surat and Ahmedabad) has the maximum number of active SMBs on Roposo, closely followed by Rajasthan (Jaipur and Kota). In Tier 1 cities, Mumbai has most SMBs on Roposo with 24%, followed by Delhi. The target for the next 12 months would be to more than triple the current base from 4200 MSMEs to 15000 MSMEs.