Advertisment

Rolta India: Comeback King

author-image
DQI Bureau
New Update








































borderColorLight=#ff9900 border=0>

High Scores
"Strongly

agree"


borderColorLight=#e8e4e8 border=1>

Score Industry Rank

Regular and constructive feedback  95.3  3
Exciting growth opportunities  93.3  3
Managers care for professional

and personal growth 
92.8  2
Advertisment

borderColorLight=#ff9900 border=0>





Low Scores





"Strongly

agree"


borderColorLight=#e8e4e8 border=1>







Score

Industry Rank





Conducts business fairly 

91.0 

14



Less stress at work 

74.4 

16



Encouraged to take risk in work 

59.7 

20

borderColorLight=#FFFFFF border=1 cellpadding="0">





Dream Job





"Strongly

agree"


borderColorLight=#e8e4e8 border=1>







Score

Industry Rank





Job security/stability 

61.4 

1



Company image 

48.6 

2



Technology that one is working on 

24.3 

8







Strengths:

Rolta's overall image with employees is its biggest asset, with carefully designed jobs, good mentoring efforts, adequate training and high increments




Weaknesses:

Low brand equity and some dissatisfaction over compensation. Nearly 75% of the respondents felt that pay was below industry average




Employee Size



2004-05, 3,350

The 23-year-old Mumbai-based CAD/CAM and GIS solution provider has one of the

lowest attrition rates in the industry. It is ranked #2 in terms of retention,

just behind Moser Baer. Increments offered at Rolta this year were also higher

than the industry average. Its average salary increment was to the tune of

nearly 21%-a good 3 to 5 points higher than the average industry hike during

the same period. However, the HR front suffered a little and the company

occupied the ninth slot in the overall HR scorecard.

Advertisment

TV Holay, Sr ED (HRD)

Rolta made significant gains on employee satisfaction this year. With over

3,000 employees on its rolls (making it a tenth of Infosys' size), Rolta's

employee challenges are far lower than those of industry's giants. Another

critical factor that works in its favor is its highly specialized domain

operation.

Surprisingly, alleged financial irregularities during the first half of last

fiscal and a modest 8% topline growth in FY 2004-05 did not play on its employee

morale. In all, a consistent performance on most of the employee satisfaction

parameters.

However, there seems to be some dissatisfaction in terms of compensation.

Rolta has also been performing rather poorly on perception over the past two

years: In 2004, only 34% of its employees rated it as their most preferred

company and in



2003, it was only 29%. This year Rolta has managed to retain its internal image,
with over 34% of its existing employees naming it the company of their dreams.

Branding is one area that Rolta still needs to work on.

Advertisment