By: Diwakar Chittora, CEO, Intellipaat.com
High-end technological solutions are the remedy for every issue that the corporate world has to deal with, be it building connections with stakeholders or recruiting talented employees for the proper functioning of the company. Today, firms have to confront the daunting challenge of hiring employees who possess updated knowledge of the industry and match the educational qualifications that companies usually look for. If we talk about a particular industry, say, Information Technology, the sphere is bombarded with IT professionals, but still, companies have to strive hard to search for the right candidate. Hence, it’s crucial for aspiring IT professionals to develop advanced skills in data analytics, as the IT industry is gearing itself up for big data.
SMAC is a path-breaking concept that integrates four technologies namely, social media, mobile, analytics, and cloud computing as the driving factors that ensure smooth functioning of a business. The synergy of all these four technologies cultivates innovation with low overheads and high reach. Organizations are clubbing the four technologies together, which makes SMAC an all new integrated IT model that helps enterprises to be more connected, productive, collaborative, and real time. SMAC is gradually becoming the new basis of competition, thus assisting firms in creating enhanced business models.
THE 4 PILLARS OF SMAC
Social Media: Social media platforms have already established their dominance in the market like never before. Various industries now opt for such platforms to market and sell products or to connect with the target audience.
Mobility: The advent of smartphone technology has replaced PCs and laptops, to an extent where consumers usually do various errands like shopping, paying bills, doing recharges, etc, through their smartphones. Further to this, user-friendly mobile applications are now being created for an augmented and satisfying experience.
Analytics: Enormous amount of data is being generated every day by individuals and companies. This data is crucial to form strategies and new policies. Companies that keep a tab on such data are likely to emerge as game-changers in the technological landscape.
Cloud: Cloud enables storing huge amount of data without the risk of losing the same. This brings innovation and boosts operational productivity. Cloud has emerged as an important tool in devising strategies and making computing even more convenient and user-friendly.
SMAC AND RECRU ITMENT
As IT companies are adopting this new fusion of technologies, they are in huge requirement for employees who are good at working with SMAC. In such a scenario, the basis of recruitment has changed, creating stiff competition among IT professionals. IT companies have embraced the concept of big data which further demands highly-skilled employees. To cater to this
requirement, organizations are resorting to newfangled recruitment methods. Hence, IT aspirants today are required to possess advanced skills in technologies like data analytics, mobility, social networking, and cloud computing in order to find a lucrative job. The recruitment sector will see tremendous
transformation coming its way, creating new standards and intense competition among job aspirants, going ahead. Earlier, firms used to look for talented candidates, but now it’s not just talent but specialized talent that has become the focus while hiring. Mobile technology has replaced the conventional methods of hiring and will slowly gain traction in the coming years. Besides this, recruitment for IT will now be based on candidates having particular skills that match with the new technological fusion. As new entrants launch themselves into the IT industry, skill-specific and domain specific hiring will become the focal point while recruiting. The probability of fresh graduates being able to get a job will reduce in such a case.
The hiring scenario in the IT industry is showing an
upward swing, owing to the increasing requirement of
talented and skilled professionals. The technological
shift from traditional to non-traditional is generating
umpteen opportunities for job aspirants. Hence, in order to leverage the opportunities, IT job aspirants are striving
hard to upgrade their skills by taking up SMAC courses, which will help them work in an environment dominated by SMAC.
TAPPING THE SMAC OPPORTUNITY
It is estimated that SMAC will clock revenue from $70 bn to $200 bn in the coming three years. Companies are investing considerably in SMAC, owing to its vast capacity to add value to businesses, record more sales, and to be a great support in formulating strategies and policies.
Harnessing such unique features of SMAC, organizations
are now able to bolster the experience of their customers, empowering them to take the right decisions.
The nexus of four technologies has influenced the day-to-day life of people, as well as businesses immensely. The results like better customer experience, augmented brand image, and upgraded products are a testament to the fact that SMAC is here to stay and metamorphose the whole technological scenario of the country.