With its endeavor to enhance wildlife viewing in finest detail without disturbing its natural habitat, Ricoh India and WWF-India launched an exclusive edition of co-branded Pentax Papilio 8.5×21 WF binoculars. RICOH Pentax Papilio binoculars come equipped with unique features – fully multi-coated optics and aspherical lenses for edge-to-edge clarity and sharpness, a unibody design and extreme close focusing capability, ideal for nature trails, wildlife viewing and travel, as they are equipped with close focus of just 50 cm. It is a first of its kind endeavor by an imaging company in India to support biodiversity conservation.
This joint endeavor is an extension of ‘Project Nature Watch’, an ongoing CSR collaboration between the two organizations. Under this project, Ricoh and WWF-India joined hands on to strengthen wildlife and marine conservation across India. The CSR project aims at providing need-based infrastructure support to frontline and field staff working in the forest and marine areas respectively as well as monitoring species such as the red panda, snow leopard, tiger, elephant, rhino, Olive Ridley turtle and other fish diversity, coral reefs, cetaceans and marine mammals that face threat.
Speaking on the occasion, A.T. Rajan, MD & CEO of Ricoh India, said, “We are delighted to collaborate with WWF-India and bring this exclusive edition of Pentax Papilio Binoculars to India. The new launch is in line with the company’s commitment to support biodiversity conservation activities under its CSR initiatives. With this, we strive to bring nature closer to eco-enthusiasts in the country and promote the passion of wildlife viewing among the young generation. Part of the proceeds from the sale of Pentax Papilio 8.5×21 WF binoculars will support WWF-India’s conservation work across the country.”
Speaking about the partnership, Ms. Roopali Srivastava, Head – Conservation Products, WWF-India, said, “We, at WWF-India, are very excited to introduce the Pentax Papilio binoculars to our supporters. With these binoculars, Ricoh India is not only helping WWF-India bolster its conservation efforts across the country but also giving people a tool to observe nature up-close. Both nature enthusiasts and professional conservationists stand to benefit from this new model.”