[SaaS Funding] Revenue analytics firm Voiro raises $1.8 million led by Mela Ventures

Bangalore-based SaaS start-up, Voiro and a home-grown revenue analytics product for media and content companies has raised $1.8 Million in a funding round led by Mela Ventures. Early-stage VC fund and angel platform, 1Crowd, who had led Voiro’s seed round in 2019 has also participated in this round.

Talking about Voiro’s future plans, Kavita Shenoy, Founder & CEO, Voiro said, “This investment will play a strategic role in driving market expansion internationally, launching Voiro 3.0 and investing strongly in data engineering to showcase a world class SaaS product from India for global media organizations.”

Founded in 2014 by Kavita Shenoy, Anand Gopal, Anil Karat and Jithin George, Voiro is a media technology company that is trusted by some of India's largest media powerhouses.

Voiro’s product suite blends the capabilities of media specific CRM, revenue reconciliation and deep analytics to power leading OTT players and publishers. A revenue analytics product suite for media and content companies, Voiro unlocks a data driven approach to accelerating revenue. Over the last 6 years, Voiro has become the revenue management partner in the media space, earning their spot in the core technology stack that has driven monetization teams in key media companies and publishers, including marquee live events year after year such as the IPL, the Oscars, Bigg Boss and Big Billion Day.

This investment strengthens Voiro’s journey as a global SaaS leader in the media tech domain, and joins a wave of B2B SaaS companies from India that are taking their products to the world.

"The rapid and consistent growth in the OTT industry has created a huge potential to monetize and drive more revenues through predictive ad-management. Voiro has already made great inroads by enabling some of India’s digital broadcasters to streamline and enhance their revenue. We see a great potential in the Voiro platform, technology expertise and the solid team behind the product. We are very excited to partner with the Voiro team and look forward to being an integral part of the growth story.", said Krishnakumar Natarajan, Managing Partner, Mela Ventures.

This is Mela Ventures’ third investment since its first close of the fund in August.