Research and analytics outsourcing market is a $17 bn market

What is the estimate of the research and analytics outsourcing
market?

The research and analytics outsourcing market is estimated to be around $17
bn. However, it is difficult to estimate the market size, considering the fact
that there are a lot of in-house analytics teams in client organizations.

What is the focus area for AbsolutData in this market?

AbsolutData Research & Analytics specializes in providing consulting
oriented advanced Analytics and Market Research services to clients in the US,
Europe and Asia. We help companies reap superior business benefits by delivering
research and analytics based solutions with significant cost savings, through a
blend of top-notch talent pool, process excellence, and constant innovation.

How does AbsolutData see the future of the company, going
forward?

As a company we have evolved quite a bit since our inception five years ago.
We started out doing outsourced work for global research companies. Over a time
we have developed two main business streams. Firstly, we have evolved from being
a vendor to other research companies, into a full service Market Research firm
offering services to global end-clients. Secondly, we have developed strong
capabilities in the field of marketing analytics. For example, we do a lot of
work in the fields of Customer Relationship Management Analytics, Marketing
Effectiveness, Segmentation, etc. Going forward, we see ourselves as a global
leader in providing such services, and we are building our teams both in the US
and in India.

How is AbsolutData going to implement the strategy and what are
your goals?

It is our goal to be a global provider of market research and analytical
services. We prefer to develop a close partnership with our clients rather than
being just a vendor to them. In terms of team, we hire the bestwe recruit
people with strong domain expertise with prior experience. In terms of
processes, we build and follow robust processes to analyze data and deliver
world standard quality. We will continue our focus on serving leading companies
across industries. We are also focusing on building internal domain expertise in
these verticals as well as technology and CPG (consumer packaged goods)
verticals. Our goal is to be a $100 mn company, over the next 4- 5 years.

R Jai Krishna

maildqindia@cybermedia.co.in