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Report by Gartner on Gaming: What Online Buyers Want...

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DQI Bureau
New Update

Who would ever think that gears for the traditional Middle Eastern belly dance would be exported the most from Delhi. Well, thats true! Some interesting findings of eBay Census 2011 showed Delhi to be Indias number #1 e-commerce hubs in FY11, and belly dancing gear was what it exported the most. Within the country, body-art products was a hit with the fashionable Delhites, while Mumbaikars and Bangalorean showed their philanthropist side by buying the most numbers of Republic of India coins and notes. The top buy for Jaipur was chocolates, Chennai was water-filters, Hyderabad was food-storage containers, Ahmedabad was shower-gels, and the list goes on. But what is interesting to note is the varied interest of people within the same country and that every state is buying online.publive-image

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Top Exports (City-wise) on Indian Map

United States stood number #1 among the Top10 e-commerce hubs worldwide. The US-India love affair can be spotted easily with Indian Commonwealth Stamps being the most sold item there, and Bollywood movies and sarees being on the list of top 5 items bought by Americans.publive-image

While digital business is getting more and more popular among people living in metros, the eBay Census 2011 found that the consumers and entrepreneurs from rural India are increasingly plugged into e-commerce. For example, among the eight Northeastern states, considerable transactions were seen from the seven states with difficult terrains Arunachal Pradesh, Mizoram, Nagaland, Meghalaya, Manipur, Tripura, and Sikkim. Clearly, the people from these states preferred to wait for 7-15 days to receive the latest model of iPhone after booking it online, than to travel to Guwahati or Kolkata to physically buy one. Therefore, accessibility and availability must be the prime reasons for rural India showing interest in online shopping. Over 1,226 rural hubs are transacting online with 1 out of every 10 purchases, and 1 out of every 20 sales from rural India. The number might so far seem less, but there was 25% growth in this sector, in spite to logistical hazards and lack of proper broadband penetrationand that is the real achievement!

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