Despite only being founded in 2016, Reliance Jio has quickly become the largest mobile network operator in India and the third largest mobile network operator in the world, with almost 400 million subscribers, said a statement from the company after the Brand Finance’s original market research was unveiled.
Reliance Jio, as per the research, rings in as the fifth strongest brand in the world globally after WeChat, Ferrari, SBER, and Coca Cola. Global companies that rank after Reliance Jio are Apple, Amazon, Disney, Tencent, Alibaba, Nike, and so on.
“Renowned for its incredibly affordable plans, Jio took India by storm through offering 4G to millions of users for free, simultaneously transforming how Indians consume the internet – known as the ‘Jio effect’. The dominance of the brand across the nation is evident from the results from Brand Finance’s original market research. Jio scores highest in all metrics – consideration conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money – compared to its telecom competitors in India. The brand has no major weaknesses within the sector, and unlike other telecoms brands globally, Jio has shown that it has broken the mould, and enjoys genuine affection from consumers. As well as being a standout brand for brand strength, Jio is the fastest -growing brand in the ranking in the telecom sector in terms of brand value, bucking the negative trend across the industry, with a 50% increase to US$4.8 billion,” added the statement from the company.