Xiaomi’s latest Redmi 4 exclusively available on Amazon.in which went on sale on May 23 at 12.00pm witnessed record sales. Following the 12:00pm launch, Amazon.in and Mi.com sold more than 250,000 units within 8 minutes of launch.
Amazon.in witnessed huge interest with more than 10mn hits per minute on the site.
Redmi 4 which currently is available for customers in two variants, the 2GB RAM + 16GB storage variant priced at Rs. 6,999 and the 3GB RAM + 32 GB storage variant which is priced at Rs. 8,999 witnessed over 2.3mn ‘notify me’ alerts from customers following the launch announcement on 16 May 2017.
Noor Patel, Director Category Management, Amazon India said, “We are thrilled to have witnessed such a remarkable customer response for the Redmi 4. We had witnessed over 2.3mn ‘notify me’ requests from our customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today highlights our focus on expanding the selection and giving our customers the best to choose from.”
Raghu Reddy, Online Sales Head, Xiaomi India said, “We are delighted to have repeated history by selling more than 250,000 units of Redmi 4 under 8 minutes along with Amazon.in. Redmi 4 is our effort to provide a premium experience in the budget segment and we hope it is experienced by lakhs of customers. The love from our Mi Fans has been tremendous and it has allowed us to do a hat-trick of selling 250,000 units each in the first sales of all our smartphones this year.”