Realme, the smartphone brand that specializes in providing high quality products for the youth, has entered into an exclusive partnership with Reliance Digital, India’s No 1 and fastest growing consumer electronics chain for offline sales of their products. This initiative is a part of the brand’s commitment towards ‘Realme for every Indian’, bringing products packed with power and style closer to consumers.
In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across Reliance Digital and My Jio stores pan India.
Expressing delight on the partnership, Madhav Sheth, Chief Executive Officer, Realme India, said, “Realme as a young brand is committed to delivering a differentiated experience to its customers with products that deliver power and style. With the Reliance Digital and MyJio partnership, we are proud to have offline touch points for the first time, delivering the same experience and welcoming customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’ ”.
“Through this partnership, we want to cater to the audience who have limited access to the online platform and want to experience, compare and understand the features and benefits before making a purchase decision”, he added.
Speaking on this development, Brain Bade, CEO - Reliance Digital said, “We at Reliance Digital believe in personalizing technology supported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service.”
Realme in India adopted an online first approach as India is the most emerging online market in the world. With overwhelming response from consumers towards Realme offerings, it becomes imperative for the company to expand sales channels to reach out to more customers.