Reliance Communications, the Global Telecom Sponsor of the ICC World Cup 2015, has partnered with Twitter to provide RCOM customers with the most comprehensive platform to follow the excitement and global commentary as the world’s best 14 cricketing nations compete for the tag of the champion team. By allowing its users new ways to connect and engage on Twitter and follow the six-week tournament, Reliance Communications will look to drive Internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.
One unique aspect of this service is that customers who do not have a Twitter account can also access cricket-related Tweets by logging on to www.rcom.co.in/cricket on their mobile phones throughout the duration of this global event—from 13 February to 31 March 2015. Here, RCOM customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges.
Customers will also be able to follow their favorite accounts and get updates without any data charges from Team India, @BCCI and its players, including skipper MS Dhoni (@msdhoni) or Vice-Captain Virat Kohli (imvkohli), the voice of Indian cricket Harsha Bhogle (@bhogleharsha), as well as international legends like Viv Richards (@vivrichards56) and Shane Warne (@ShaneWarne), amongst many others. Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.
“We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience,” Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications, said. “Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” he added.
Arvinder Gujral, Director of Business Development, India and SE Asia, Twitter, said: “As a platform for live, public conversations, Twitter has changed the way people connect with sporting & global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.”
In addition to this, Reliance has launched an exclusive Cricket Portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.
Reliance has also announced an exciting and fun Recharge Offer where customers who recharge with certain Data Packs will get free data depending on the runs scored by India during their games. So for a Rs 177 data recharge (Circle-specific MRP), each run India scores will give them an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.
Through its initiatives and offers, RCOM will bring its customers right into the action as the greatest cricketing spectacle takes center stage.