Rat Race Digital Series is Now Available on nexGTV

In a bid to ensure that the digital-first generation of today has access to some of the most delightful and hilarious entertainment, nexGTv, a subscription-led video entertainment app and the flagship offering of DigiVive Services, has secured the digital telecast rights to Rat Race and other content pieces of Happii-Fi. The animated series RAT RACE from SABGROUP’s Digital initiative Happii-Fi comprises of hilarious episodes available on both web and mobile platforms.

Happii-Fi was unveiled earlier this year, and already boasts of more than 2 Lac subscribers and 11.5 mn views. Rat Race, one of Happii-Fi’s prized creations, has engaged multiple demographics for its relatable content through a novel medium of animation.

Rat Race, will now also be featured as part of nexGTv, it follows the lives of three rat friends, Nobin, Guddu, Chunna working in a call center called RAT RACE Teleservices, which is headed by a rich and mean boss Anil Meena who is a dog. As the company’s CEO, Anil is quite unpredictable in nature and makes his employees’ life hell. The episodes revolve around all three of them, their day to day troubles at work and how they manage to survive from their boss’s wrath.

Commenting on the newly launched content, Abhesh Verma, COO, nexGTv, said, “The animation industry is primarily being dominated by foreign characters, which makes Indian audience familiar to only popular international animated content. There is a demand for Indian originated animated content to enhance the relatability factor amongst the audience. SABGROUP’s digital initiative Happii-Fi is brilliantly churning out animated series based on Indian characters, which can now be availed through our platform. Our ultimate target is to garner massive popularity for Indian animation by featuring more such localized content on nexGTv.”

Manav Dhanda, Group CEO, SABGROUP expressed his belief on how creative content irrespective of its medium will find a demand with people, “Happii-Fi, since the beginning has had the objective of not only entertaining but also giving the youth of the country a mix of never seen before content in addition to this, what sets Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. Happii-Fi with its cutting edge comedy content intends to build unprecedented digital reach via strategic partnerships, off which one such partnership is with nexGTv, whom we are extremely pleased to be associated with in order to deliver quality content to larger audiences.”

All the episodes of Rat Race are available to nexGTv users across the globe. They can be seamlessly viewed on nexGTv’s mobile applications (available on both Android and iOS platforms) or through the platform’s website www.nexgtv.com

Happii-Fi is the latest digital offering by TV Vision Private Ltd, an independent listed company under SABGROUP since July 2007, which is engaged in the business of broadcasting and content production, primarily in regional languages.