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Annuals

Rank - 6 : IBM India : Business as Usual

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DQI Bureau
New Update

Though the growth slowed down in a tough year, IBM continued on its chosen
path in terms of strategic priorities, while using the slowdown to launch some
tactical initiatives. At the same time, in most segments, it enhanced/maintained
its market share.

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For example, IBM launched a number of productized service offerings as part
of its technology services, such as Integrated Managed Services (remote
management), IBM Scalable Modular Server Room (data center hosting targeted
mostly at SMBs), Express Remote Managed Infrastructure Services for its business
partners who want to get into managed IT services and a productized managed
security services. Though the services are strategic and long-term, a tough year
was probably the best to convince the first few customers and build a sizable
reference base.

In outsourcing, IBM is betting on two strategies. One, it has excelled in
customer mininggrabbing more and more business from the existing customers.
Last year saw many of its clients such as Sun TV, Idea, Amul, Airtel, and Eureka
Forbes handing out new repeat contracts. But, what it has really evolved to
almost a science is the template approach in verticals and micro-verticals.
Started with the much-publicized telecom vertical, it has done the same in media
& entertainment, real estate, and now the company is trying that out with
rural/coop banks, where it bagged ten contracts. In telecom, though its virtual
monopoly at one time, it is being challenged. While IBM still bagged contracts
from two of the greenfield telecom operators, it lost out to Wipro and Tech
Mahindra in some cases. In the SMB space, this year, it would have to face new
competition from TCS, that is entering in a big way.


Rank - 6 : IBM India


Shanker Annaswamy, MD

Rajesh Nambiar, GM,
global delivery

Manish Gupta, director, IBM Research, India; chief technologist, IBM
India/South Asia

Robert Parker, chief financial officer, IBM India/South Asia

Pavan Vaish, CEO, IBM Daksh

Amit Sharma, VP, operations

Ponani Gopalakrishnan, VP, ISL

Chandrasekhar Sripada, VP & head HR, India/South Asia

Jeby Cherian, India/SA strategy leader

 HIGHLIGHTS
  • Key client wins: Amul (GCMMF),
    Eureka Forbes, HDFC Bank, India Glycols, Kurmanchal Nagar Bank, Kusumgar
    Corporates, Sistema Shyam Telecom (MTS), Star India, Sun Direct,
    Innovation Auto Risk, Delhi Stock Exchange, BP, DataCom Solutions (Videocon),
    Idea (service delivery platform), Cinepolis India, Religare, Sardar
    Bhiladwala Cooperative Bank, Digicable, Safexpress, Perfetti Van Melle,
    Konkan Railway, UTV, Karad Urban Coop Bank, Sandhar Technologies
  • New centers of competency
    launched: Banking and financial markets, telecom, energy & utilities,
    strategy and change, and business analytics and optimization
 

FACTSHEET

l Start-up Year:
1992 l Products & Services: IT services, BPO, servers, storage, middleware,
systems software l Address: No 12, Subramanya Arcade Road, Bannerghatta Road
Bengaluru 560 029 l Employees: 75,000 l Tel: 080 4068 3000, 2678 8015 l Fax:
080 4068 4225 l Website: www.ibm.com/incom
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IBM remained number one in non-x86 server space while still trailing at
number two in x86 server markets. In external disk storage, it actually enhanced
its lead, as it gained most at the cost of Sun. IBM had got into the headlines
because of layoffs in global delivery. Though last year did not see much of
anything like that, IBM stopped giving its headcount numbers. Speculation is
rife that IBM may acquire an Indian services firm. It continued its diversity
and CSR programs and won a number of recognitions including Golden Peacock for
CSR and Hellen Keller award.