Rank 54: LG Electronics India

Performance Highlights Redefined its push into smaller cities in a bid to widen the revenue base Despite a concerted effort, exports didn't notch up high numbers MD: K R Kim l Start-up Year: 1997 l Products & Services: Monitors and other peripherals l Employees: 1003 l Branches: 23 l Dealers: 120 l Address: Plot No: 51, Udyog Vihar, Surajpur- Kasna Road, Greater Noida — 201306 l Tel: 4560900, 4560940 l Website: www.lgezbuy.com

Despite the slowdown, LG didn't witness any major shift in total billings,

which remained flat to touch Rs 239.89 crore in financial 2001-02, against Rs

239.85 crore in the previous year. The first quarter accounted for the maximum

slice of overall sales, with the northern region bringing in a large chunk.

Export billings were small, under Rs 1 crore. The company is now planning to

push its presence in smaller cities as part of its strategy roadmap to push

sales.