As Iris tightened its credit mechanism, the impact reflected on its topline,
from Q3 onwards. The lions share of the business (52%) came from the north.
Focus on smaller branches helped Iris penetrate smaller cities like Ludhiana,
Shimla, etc, and grow by 25%. With HP, Dell and Lenovo in its kitty, systems
accounted for 84% of its revenue. The verticalization approach (HP, Lenovo/Microsoft
and IBM/APC portfolios under different business managers) also benefited Iris.
New principals were addedAdata, Belkin and MSI, and they started contributing
from the first year itself.
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FACTSHEET l Chairman: Sanjiv Krishen l |
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