Rank 50: SES Technologies: Building on the Basics

Performance Highlights ‘B’ & ‘C’ class cities brought in the 6.5% revenue growth l Ultima Solutions, a 100% subsidiary, was scaled up to offer services to major vendors Startup: 1992 l Products & Services: Distribution of Intel products, DVD ROM drives, networking products, HDD, structured cabling etc l Employees: 126 l Branches: 18 l Dealers: 2700 l Address: 194 Arvind Chambers, Western Express Highway, Andheri (E), Mumbai-400069 l Tel: 8230088/99 l Fax: 8235306 l Website: sesindia.com

SES grew by 6.5% to show revenues of Rs 253 crore, following a blazing

growth of 148% in the previous year. Bereft of demand in the market, the company

decided to use the slowdown to consolidate business. It tightened credit

policies to ensure cash inflows; it implemented an online ERP system; and even

in commodity products, it started looking for value-creation opportunities. With

the help of Intel, it assembled notebooks and white box servers. It also beefed

up support and services. Ultima Solutions, a 100% subsidiary of SES

Technologies, was scaled up to offer services to major vendors. Last, it spread

to cities like Chandigarh, Nasik and Visakhapatnam, which took resulted in the

topline growth of 6.5%. Intel continued to be the strong vendor, which brought

in 70% of the revenues. The company is now focusing on the fast-emerging retail

market in ‘B’ and ‘C’ class cities.