Advertisment

Rank 5 - Ajuba Solutions: Paying for Performance

author-image
DQI Bureau
New Update

Ajuba Solutions slips two places this year but manages to bag

a place in the top five. Overall employee satisfaction scores slip

significantly, which is in tune with what is happening in the industry, and of

course for few reasons specific to the company. Ajuba does put up a very

balanced performance across all parameters of satisfaction.

Advertisment

Compensation emerges as a strength area for the Chennai-based

BPO. The compensation plan is based on the principle of Pay for Performance,

which sets clear objectives for all levels of leadership. Leaders' incentives

are based on achievement of agreed objectives.

RANK



5

Ajuba

Solutions

An individual performance review mechanism assists employees

to move up the value chain and also feature among the top performers. Internally

referred to as One2One, the individual performance review program ensures that

project leaders are closely involved in monthly performance reviews with each of

their team members. This is a platform for employees to voice their opinions and

ideas on their work assignments and targets which can be easily addressed by

their immediate supervisors.

Advertisment

Ajuba has put in place a unique mechanism that offers growth

as well as tries to reduce stress and monotony at work. Says Devendra Saharia,

"BPOs create an assembly line environment that involves a fair amount of

repetitive work which is always a challenge for us." Employees with

variable skill sets are identified and offered a customized growth path, like.

They are encouraged to move into managerial roles or to become SMEs (Subject

Matter Experts). Outstanding performers are rewarded through the Pay for

Performance plan and are also sent abroad on a regular basis to directly

interact with clients.

Reasons for Joining

Score

Industry Rank

Good work environment

72.0

3

High growth

opportunity

52.7

13

Salary is good

32.3

13

Reasons for Leaving

Score

Industry Rank

Salary

41.9

7

No growth opportunity/

lack of promotions

22.6

12

Timing

21.5

6

Reasons for Stress

Score

Industry Rank

Travel time

37.6

7

Insufficient holidays

35.5

6

Work timings

31.2

6

Types of Illness

Score

Industry Rank

Eyesight problem

36.6

2

Sleeping disorder

19.4

20

Digestive system

related disorder

14.0

19

What they

say...

Strengths

Score

Industry Rank

I am satisfied with

the kind of salary hikes I get

88.9

3

The appraisal

parameters are well thought out and relevant

89.4

3

The appraisal system

in the company is fair

88.0

3

Weaknesses

Score

Industry

Rank

I have exciting growth

opportunities in this company

87.0

4

This company conducts

its business in a fair manner

91.1

3

This company has high

standards of corporate governance

92.4

5

Employees expressed very high degree of satisfaction on the

ethics of the company. Explains Sankar Narasimhan, head of finance and HR at

Ajuba, "On principle, we never backtrack on any commitment we make to our

employees." Special efforts are made to create an environment of trust and

credibility in the organization. For example, four years back Ajuba spent Rs 1

lakh per employee to get them certified. Adds Saharia, "We would like to be

the employer of choice and would like to create certain value systems in the

organization."

Brand equity emerges as an area of concern, with Ajuba fairing at the lower

end on the dream company table. Says Saharia, "The first couple of years

were more about building the core delivery model. We have now started focusing

on direct brand building exercises."

Advertisment