Rank 35: CMS Computers: Stunted Performance

Performance Highlights Bagged a Rs 15-crore order from Standard Chartered Bank  Maintenance services brought in Rs 60 crore, and remained a strong revenue stream Startup: 1976 l Products & services: Systems, networking solutions, large format printers, card equipmentl Employees: 2,300 l Branches:13 l Address: 201, Arcadia, Nariman Point, Mumbai-400058 l Tel: 2851580/2834493 l Fax: 2042734 l Website: cms.co.in

Though a shade better this year, CMS Computers settled for another

year of sedate growth (7.4 %) to touch gross revenues of Rs 350 crore. According

to the company, it avoided many deals in order to "protect

profitability". Outsourcing elements like maintenance services, systems

integration, and banking as a vertical, formed the three main focus areas for

CMS. Two niche product areas supplanted the focus segments–data-cards and

volume printers. During the year, the company invested Rs 60 crore on

infrastructure building for its outsourcing business. Banking, a strong vertical

for the company, contributed 40% to total revenues.

The company appeared to be clearly focused on its core strengths and

verticals, but it evidently came at the cost of growth, as some other sectors

that were driving growth in the market, got ignored. For the next year, though,

the company remains bullish–predicting a healthy growth rate of 30%.