Rank 32: Microtek International: Losing the Gloss

This homeGROWN IT peripherals company could not survive the onslaught

of the slowdown and its adverse impact on the domestic hardware market. Microtek’s

revenues slipped from Rs 476 crore in fiscal 2000-01 to Rs 400 crore (DQ

estimate) in 2001-02. The negative growth of 16% comes after three consecutive

years of healthy growth numbers–45% in 1998-99, 29% in 1999-00, and 30% in the

last fiscal. Luckily for Microtek, it had an export order worth Rs 12 crore,

contributing 3% of the total revenue. On the domestic front, the northern

Performance Highlights OEM shipments went up by 10%  Initiated channel schemes that were well received Northern region contributed the most–33% Startup: 1986 l Products & Services: Color and monochrome monitor, UPS, speaker, motherboard, cabinet, keyboard, modem, mouse inverter l Employees: 69 l Branches: 22 l Dealers: 2500 l Address: H-57, Udyog Nagar, Rohtak Road, Delhi 110041 l Tel: 5967345, 5967347 l Fax: 5472660 l Website: microtekdirect.com

region contributed the majority of revenues (33%, or Rs 132 crore) to the

overall kitty, while 25% (Rs 100 crore) came from the southern region. The

eastern and western regions contributed Rs 64 crore and 92 crore, respectively.

The year also saw Microtek emerge as the clear leader in the monochrome monitor

segment, thanks to Samtel’s decision to exit from the business.