With IT hardware bouncing back, the market for both computers and peripherals
opened up. Logitech India seized this opportunity to introduce products like the
cooling Pad N100 for the notebooks PC and Logitech Squeezebox Boom all-in-one
network music player in the Indian market. It was the undisputed leader in the
keyboard marketone of its major distributors, Rashi itself did Rs 29 crore
worth business for keyboards in FY10. Logitech entered into a distribution
alliance with Bharti Teletech to leverage the latters extensive network of over
100 institutional distributors across 35 cities.
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FACTSHEET
l CEO: Subrotah Biswas l Start-up |