Rank 19 - Cambridge Solutions: Brand Blues

The BPO arm of the Scandent Group, Cambridge Solutions' low

team strength helps the management and the HR team to come up with some

customized initiatives for employees. For example, Cambridge is about to start a

customized MBA program within the campus.

Is its revamped rewards and recognition program, employee

performance is assessed on a three-point parameter scale on a weekly basis and

outstanding performers receive cash rewards at the end of the month.

Unfortunately, Cambridge respondents expressed low

satisfaction on all parameters. Training remains an area of concern where the

company finds itself right at the bottom. This, despite the fact that training

programs in the company happen in small groups which help trainers to address

individual training needs and concerns. Cambridge suffers from lack of brand

equity and dissatisfaction on compensation.

The company wants to focus on the area of compensation. That is because most

of the attrition and dissatisfaction exists in the entry level. Unlike most

other competitors in the same league as Cambridge, the salary differential at

the entry level is 100% or even more in certain cases.