Dot-matrix printers accounted for 70% of WeP revenues (Rs 118 crore). But the
decision to focus on complete business automation solutions hit the topline.
Mid-level retail outlets were targeted for its printers (including CSX 450) in
tier-2 cities like Mysore, Pune, Hubli, Kochi, Thiruvananthapuram and Coimbatore.
Power solutions was the new focus (Rs 21 crore) with WePs compact and small
form factor UPSes. The biggest share (44%) still came from the south. Perhaps a
more equitable spread across regions is required.
|
|
FACTSHEET
l CEO: Ram N Agarwal l Start-up |