GIGABYTE embarked on a liaison with AMD. It launched motherboards based on
AMD chipsets. When AMD launched its Phenom II X6 processors, GIGABYTE was
selected as the launch partner. The company focused on upcountry markets for the
desktop motherboard business, especially thirty-five cities of Gujarat and
Maharashtra and the Bihar-Jharkhand-Assam-Orissa belts. The company is adding
fifty-three more partners in these tier-2 cities, considering that 80% of its
total business was accounted by its channel base. Addition of a new distributor,
Neutrics, boosted GIGABYTEs growth.
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FACTSHEET
l MD: Prabodh Vyas l Start-up |