The recession decelerated the growth of this emerging product vendor,
squeezing cash flows and affecting business from exports. To overcome these
difficulties, the company initiated direct sales from its subsidiaries, thus
considerably increasing its subsidiary revenues and reducing the going forward
collection period. The US subsidiary, ETA, entered into a distribution agreement
to sell Denton Virtual Dummy products. On the domestic front, Cranes lost
significant revenue in the third party business, because The MathWorks Inc, the
parent company of MATLAB, decided to set up its own operations in India.
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FACTSHEET
l CEO and MD: Asif Khadar l |