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Rank 1 - e4e: People First

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DQI Bureau
New Update

e4e is the surprise package of the DQ-IDC BPO E-Sat Survey

2006. This relatively less known BPO, established in 2000 in California with its

India headquarters at Bangalore, comes right at the top of the employee

satisfaction charts.

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The last year has been significant from the employee

perspective when several new HR initiatives were undertaken, and this explains

the phenomenal performance of e4e. Aarti Rebecca Cherian, senior manager,

Marketing, e4e, says, "We gave a face-lift to our existing HR processes and

introduced a number of innovative people policies and programs to achieve a

higher level of employee engagement and to bring in fun at work."

RANK



1

e4e

The first restructuring exercise began with the HR function

where the employee relations (ER) function ushered in greater roles for ER

executives, who were made responsible to address all stated and unstated

employee issues and concerns.

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Focused approaches were adopted to make employees a part of

the real-time global decision-making process. Communication between employees

were encouraged through regular Open-house meetings (an address by the vice

president every quarter), HR Powwows (interactive forum with HR for employees to

voice their brickbats and bouquets) and Open Door policy where the Senior

Management is accessible to all.

Compensation structure was also revised with the launch of

the 'Pay for Performance' initiative, where employees' demonstrative

skills and performances were given greater importance than experience. As per

this practice, incentives are not cleared along with monthly salaries, but paid

on half-yearly or annual basis. Stock options, salary incentives, awards,

overseas trips for an all round experience and other such incentives that are

directly linked to the performance parameter-were made more aggressive.

Reasons for Joining

Score

Industry Rank

High growth

opportunity

82.3

1

Good work environment

76.0

2

Salary is good

52.1

3

Reasons for Leaving

Score

Industry Rank

For higher education

22.9

3

Salary

11.5

19

No personal life

6.3

17

Reasons for Stress

Score

Industry Rank

Travel time

31.3

12

Health issues

24.0

5

Insufficient holidays

24.0

12

Types of Illness

Score

Industry Rank

Sleeping disorder

24.0

15

Digestive system

related disorder

11.5

20

Eyesight problem

10.4

18

   

What they

say...

Strengths

Score

Industry Rank

I am satisfied with

the perks and benefits available to me

100.0

1

I am satisfied with

the kind of salary hikes I get

100.0

1

I am getting paid at

par with industry standards

100.0

1

Weaknesses

Score

Industry

Rank

This company has high

standards of corporate governance

100.0

1

I respect this company's

work values and ethics

100.0

1

The company's

infrastructure is good and makes my work a whole lot easier

100.0

1

A company-wide Competency Mapping exercise was also

introduced to identify key competencies for each position and using it for

recruitment, training and development, performance management, and succession

planning. The Mentorship program was revamped and every new manager was placed

under the wings of a veteran. The Mentors acted as their guide, teacher, role

model and sponsor.

Interestingly, satisfaction scores on all parameters for e4e remains far

higher than all other participants in the top five. Clearly, e4e is a

beneficiary of all the new employee-centric initiatives taken in the last year.

Says Cherian, "The 10-person start-up has today morphed into a $60 mn

company but has still managed to retain the character of a small, closely-knit

organization with core values that always put people first."

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