RAMCO SYSTEMS LTD. - Made In India

Ramco Systems is undoubtedly one Indian company which has done the country proud with

its indigenously developed high-end ERP product Ramco Marshal. After the much-hyped launch

of Marshal 3.0 by software king Bill Gates-during his much-hyped visit in

alt="https://img-cdn.thepublive.com/filters:format(webp)/dq/media/post_attachments/1e33d6e567e545d5b3e6c533098fbae7564eac103e053ef9552d91d0fe92d65d.jpg (20829 bytes)" border="0" hspace="2" vspace="2"> CEO: S Ramachandran * PRODUCTS AND SERVICES: Application Software, Consultancy, Software Development * START-UP YEAR: 1989 color="#FF0000">* EMPLOYEES: 1064 * QUALITY CERTIFICATION: BVQI-certified ISO 9001 TickIT * ADDRESS: No. 3, Sardar Patel Road, Taramani, Chennai 600113 * TEL: 2354510 * FAX: 2352884 * WEB SITE: www.rsi.ramco.com (Asia), www.ramco.com PERFORMANCE HIGHLIGHTS l 32 percent growth on annual revenues. l Marshal saw 40 percent sales revenues from process manufacturing industry, while discrete manufacturing industry contributed 25 percent. border="0" hspace="2" vspace="2">

March 1997-the year 1997-98 has been a relatively low-key year for the company.

Ramco registered total revenues of Rs 81 crore in the last fiscal, including revenues from

the networking division, thereby registering a 32 percent growth over the previous year's

revenues of Rs 61 crore. The company has a total of 150 installations, with 75 in the

domestic market. Of this, the version 3.0 of the product launched last year alone has 25

customers worldwide.

Of the past year's revenues, 80 percent came in from new customers, while new sales

from existing customers stood at 40 percent. The company also had 80 percent revenues

coming in from the private sector, with the remaining being contributed by public sector

companies. Nevertheless, Ramco tried to create more visibility in the market by organizing

an ERP conference on 'Marshal In The New Millennium-Get ERP To Work For You' in

partnership with Microsoft Corp. and Compaq.

In the networking and datacom division, the Enterprise Networking Solutions (ENS)

Group's Bay Networks and AMP Inc. tie-ups brought in significant revenues in the last

year. The company tied up with Network Associates to provide synergistic products and

technologies and with Microsoft Corp. as solution provider. The ENS Group also offers

networking consultancy and auditing services, alongwith options for improving network

performance, security, reliability, scalability, and expandability.

Ramco developed a new implementation methodology-RSPRINT (Ramco's Strategic PRogram for

ImplementatioN and Training) that provides a framework for implementation of Ramco's

products worldwide. This proved to be a success for the company which saw faster and more

efficient implementations of the customer sites such as Global Telesystems and Coats

Viyella India Ltd. The company also partnered with SRA Systems for pre-sales, sales, and

implementation.

As part of its effort to strengthen its marketing and implementation efforts, the

company also tied up with Punjab Communications Ltd to market and implement its product.

Yet another strategic move of the company was setting up of Ramco Marshal support

system, that provides Internet access from any of its offices on a round-the-clock basis

to cater to different zone timings.

Why the company has not made aggressive plans to penetrate the potential US and

European markets is a debatable question. Whether its strategic moves, huge work force,

and timely tie-ups will see the company going strong in the current year, is to be seen.