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the Mumbai-based Tech Pacific India, it was a memorable year. The company became

a fully-owned subsidiary with Tech Pacific Group buying the remaining 50% equity

from Godrej & Boyce. Tech Pacific registered a sales turnover of Rs 1,172

crore, up 62% over the previous year’s Rs 728 crore. The company maintained a

steady growth in the early three quarters, but leapfrogged in the fourth one.

Region-wise, west topped the contributors’ list at Rs 481 crore of the total.



  • To introduce web processes to the traditional business model, which

    would improve customer service and reduce costs
  • To innovate, adapt to market conditions and build customer loyalty.


  • Became a fully owned subsidiary with Tech Pacific Group buying the

    remaining 50% equity from Godrej & Boyce
  • Continued an upward spiral in areas like peripherals and components

The success of Tech Pacific can be

attributed to an undiluted focus on its customers.

Other distributors tried to emulate the policies and processes of Tech Pacific,

but lagged behind. Tech Pacific’s business model is aimed at understanding the

local market for technology products and on applying its distribution expertise

to the benefits of its channel partners. Based on a two-tier distribution model,

it comprises distribution of IT products and consists of channel profiles.

Channels addressed by the company include system assemblers, supplies

specialists, system

  • START-UP YEAR: 1996
  • PRODUCTS AND SERVICES: servers, workstations, PC servers, desktops,

    portables, printers, monitors, keyboards, HDD’s, CPUs/motherboards,

    LAN and WAN products, VSATs, structured cabling, modems, operating

    systems, CAD/CAM/CAE/PDM/EDA, System management utilities and

    development tools
  • COLLABORATIONS: Tech Pacific Holdings, Australia
  • AGENCY OPERATIONS: HP, Compaq, IBM, Epson, Panasonic, Samsung, Acer,

    Microsoft, Accton, Lucent, Cisco, 3Com, Creative, Fujitsu, Tektronics,

    Autodesk, Oracle, Sun and Symantec
  • DEALER OUTLETS: >4,000
  • EMPLOYEES: 342
  • ADDRESS: Gate No. 1A Godrej Soaps Complex, Eastern Express Highway,

    Vikroli (E),

    Mumbai 400 079
  • TEL: 518 2431, 518 2441
  • FAX: 517 0415


integrators, traditional dealers,

networking specialists, software resellers, retailers and OEMs. The company

possesses one of the best human resource talents in IT distribution.

Becoming the fully-owned subsidiary of

the Tech Pacific group has opened newer business avenues for the company. It

will have the advantages of global Tech Pacific initiatives and availability of

other resources to sustain growth. The new entrants in this field are already

facing the heat as Tech Pacific continues to garner a sizeable chunk of the

market share.

During the year, Tech Pacific undertook

initiatives to develop value-added distribution businesses through a

high-resource vertical organization. The company worked through a limited set of

system integrators, to provide them with sizing, and extensive technical and

configuration support. The idea was to enable them to penetrate diverse areas

like Unix, networking and software products in small and medium business



Tech Pacific successfully leveraged on

its core competencies, built mainly around quality delivery to its customers

along with a blend of customer base, product knowledge and product mix.

The company continued to have an upward

spiral in its traditionally strong areas like peripherals and components, and

heavily invested in IT. Decision-making, an essential ingredient in driving

business remained one of the focus areas. Tech Pacific made good use of an

effective MIS system supported by a fully-customized ERP solution.


that online information on important parameters facilitates the management in

taking better decisions, Tech Pacific had an online information management

system in place. Using a VSAT link, the system interconnected its 22 branch

offices and 15 warehouses, thereby ensuring online connectivity at remote sites.

Superior warehousing and logistics infrastructure are prime catalysts for a

distributor’s effectiveness. Accordingly, it had tie-ups with local courier

companies and order tracking facilities which enabled it to offer timely


For the future, Tech Pacific is looking

at introducing web processes to the traditional business model to improve

customer service and reduce costs. Innovating, adapting to market conditions and

building customer loyalty, thereby adding value to its offering, appears to be

its game plan in the next fiscal. DQ