MICROTEK INTERNATIONAL Meeting Challenges Head-on 

Microtek International, the Delhi-based

manufacturer of computer peripheral products, recorded a turnover of Rs 311

crore, according to DQ estimates.

During the last fiscal, Microtek

launched its 15" 69KHz multimedia color monitor. Competition from domestic

and MNCs not withstanding, it put up a brave front to remain among the top five

monitor manufacturers in the country. During the last quarter of 1999-2000, the

company also averaged a sale of about 7,000 UPSs per month. Further, the company

re-launched its modems sold in the brand name of Smart modems. It also witnessed

a growth in multimedia computer speaker systems and keyboards.

The company plans to achieve the goal

of being the largest integrated peripherals manufacturer by expanding its

product range. It is also looking at increasing its manufacturing capacity, and

plans to add two more plants in

the ensuing fiscal at Daman and Parwanoo for the manufacture of monitors and

motherboards.

Microtek decided to spin off a separate

company to diversify and focus on the software exports business. The new

company, Microtek Infosoft, will focus on e-commerce projects and regular

software development activities, primarily, for the US market. Microtek Infosoft

recently tied up with

Pyramid Consulting Inc, an US-based company for marketing operations in that

region. Microtek also stated portal initiatives as part of its business in the

new company. The company is set to launch a portal www.microtekdirect.com for

business-to-business transactions, which will enable

its customers as well as its authorized dealers and distributors to interact

with Microtek at various levels.

The company is trying to have a multi-vendor tie-up for

sourcing components. It also plans to take a significant



brand building exercise in the coming fiscal to reach out to customers. DQ

Fact Sheet

START-UP YEAR: 1986 PRODUCTS AND SERVICES: Color

monitors, modems, UPSs, speakers, keyboards, cases, CDs COLLABORATIONS:

Connexant Rockwell USA DEALER OUTLETS: 2,500 BRANCH OFFICES: 13  ADDRESS:

H-57 Udyog Nagar, Rohtak Road, Delhi 110 041 TEL: 547 16684, 3827, 2661 FAX: 547

2907, 2659 WEBSITE: monitorsindia.com