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Power usage mentioned on servers is rarely accurate

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DQI Bureau
New Update

What is the reason for you to come up with power strip

and not a cooling solution?



It is obvious that following the cost of power rising dramatically and

increased uncertainty of global power availability, all levels of corporate

management are now more focused than ever before on managing and conserving

energy. Nowhere is this more critical than in the data center of the

corporation, which can consume 25% of the total energy in a typical IT intensive

organization. Due to increased reliance on computing to deliver mission-critical

applications and the emergence of blade technology and virtualization, server

density is dramatically increasing. So, data centers are running hotter and HVAC

systems are working overtime to keep the center cool. This, in turn, is driving

energy costs up. Clearly, theres a need to monitor data center power and

temperatures and to minimize power consumption while maintaining IT equipment

uptime. Raritan Power strip helps in measuring the heat dissipation taking place

in data center. Things that can be measured, can be improved as well.

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How has been the adoption trend of the power strip in

the data centers?



Our power management tools have been well received by the market. We know

this through not only our sale numbers but by the number of demos, enquiries

generated and overall interest by the market.

What is Raritans game plan to promote the product in

India?



Raritan has always believed in focused promotions through power management

tools. We have been creating awareness and educating the market through focused

round tables, eDMs, telemarketing follow-throughs and partner training.

What are the challenges that gives Raritan an

opportunity to establish itself in the market?



Data center management have been largely dependent on name plate servers

where the power consumption mentioned on server is considered accurate. However,

this is not true. Power consumption mentioned on servers is rarely accurate. As

energy issues come under more scrutiny and as tools become available for

accurate measurement, IT administrators and facility managers should no longer

rely on the published nameplate power ratings on their units and factor in

accepted industry assumptions. Only through individual server measurement can

managers accurately know what power their equipment is consuming and acquire

precise numbers that will aid their energy efficiency planning efforts. This is

where Raritan steps in.

Prasoon Srivastava/CIOL



maildqindia@cybermedia.co.in

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