Polaroid enters India to 'instantly' capture young minds!

Action camera maker Polaroid has forayed into the Indian market with a bang. Riding on its new age products, the iconic Polaroid Cube, the Cube+ and a pocket-friendly Polaroid ZIP printer, the company has placed its bets on the youth.

Globally, the action camera market is set to grow at a CAGR of 23.83% by volume and 16.2 percent by value over the period 2013-2018, reaching 76 million units and a retail value of $3.2 billion. Polaroid seeks to grab the first mover advantage with its cool array of imaging products.

Action could mean many things to many people- It could mean extreme sports, actively watching a game at a stadium, experimenting with a skateboard or a surfboard. However, one thing is common- the urge to record the moment to relive it at leisure. Even though there are several options in the action camera market to fulfill most dreams, the most obvious choice for the adventurous though not suicidal is the iconic Polaroid. While it is synonymous with "instant" the new Polaroid range of Action Cameras with thoughtful accessories, does not fail to impress.

Polaroid Cube:

Polaroid Cube, as compact as it sounds, is as compact as it can get. Print life in 2" x 3" glory. The Cube is designed to capture action, be it extreme sports, travel or on-the-move photos and videos. The idea is to cater to that voracious urge to record every moment to relive it at leisure.

The Polaroid Cube is capable of shooting videos of 1080p / 720p resolution. It has a 6 MP still camera, and being lightweight and compact, is the right device for some heavy-duty adventure.

Since it has a magnetic base, it sticks on any metal surface. It could be a motorcycle or even a helmet! The camera’s weather-proof and splash-proof features make it the right stuff for outdoors. The big picture is guaranteed with its 124-degree wide angle lens. Battery life is 1.5 hours, and storage is complete with a Micro SD slot that can take up to 32GB.

ZIP Printer:

Besides this, the Snap from Polaroid will make "Instant" a by-word in India. Click and print in under a minute. The ZINK - zero ink paper offers you deep, rich colors, fade-proof, water-proof, tear-proof images.

Polaroid ZIP is another product that could be the only true smartphone printer. It literally fits into your pocket and prints smudge-proof, water-proof photos of 2" x 3" dimension. Peel-back Sticky paper adds more fun. Equipped with a 500 mAh Lithium battery, the printer gives 25 sheets per charge.

Polaroid Cube Action Cameras are available in black, blue and red exclusively on FlipKart.

Polaroid Zip Mobile Printers are available in black, white, blue & red exclusively on FlipKart.