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With the objective to curb the spread of counterfeit
versions of Windows 7, and create awareness among customers about the cons of
using pirated software, Microsoft is seeking channel support. The software giant
has interacted with fifteen channel associations across the country regarding
the same.

The associations that have welcomed the actions of MS, and
are giving platform to the company to raise its concern are Delhi based
Progressive Channels Association Of Information Technology (PCAIT), Jalandhar
based Jalandhar Computer Dealers Association (JCDA), Ludhiana based ACE, Mumbai
based Trade Association of Information Technology (TAIT), Indore based MPCTA,
Bhopal-based BHOJ IT Association, and Chennai based Confed-ITA, among others.

"We have interacted with channel associations across the
country, and have got positive responses. Partners have acknowledged that they
want to do legal business only, and they will discourage the sale of pirated
software among end-customers. Associations have also assured that they would not
support dealers who are involved in such business," says Vipul Sant, Director,
genuine software initiative, Microsoft.

In order to keep a check on the spread of pirated version
of Windows 7, Microsoft visited all the popular IT markets of the country like
Nehru Place and Lamington Road.

"We purchased the copies of Windows 7, and found that the
CDs contained malwares. Also, they did not contain all the features of Windows
7, and they are being sold just with the tag of the new OS," Sant mentions.

When inquired about the actions that MS is taking
regarding the pirated versions that are openly being sold on the streets, Sant
says, "It is true that local vendors are selling the software openly, and
therefore our task becomes an ongoing activity. It is not easy to eradicate
piracy at one go, and hence we have to continue making our efforts."

Talking about the threats that pirated version of Windows
7 has, he further informs that running counterfeit CDs make a PC vulnerable to
cyber criminals who can hack into the system.

"MS has provided tools in the OS through which end users
can get back to us, and inform about a counterfeit product. So far, we have got
very proactive response from the customers. We are hoping that this partnership
would help in bringing down the piracy level," says Rakesh Bakshi, associate
general councel and director, legal and corporate affairs, Microsoft.

Adding further, he says, "We are creating awareness among
the customers as well as the partners. As the threat has increased, customers
are getting online information that the software they have been using is not
genuine, and it could be a big security threat for them. Cyber security threats
have been there, but now they have become more real, and customers have to be
more stringent."

Till now, MS has not done any enforcement against dealers
who are in the business of pirated software, but the company is spreading the
word in all the regions that legal actions would be taken on those who are
caught indulging in such activities.

Amrita Tejasvi/DQ Channels

maildqindia@cybermedia.co.in