PhonePe Launches the Indus AppStore Developer Platform

PhonePe has made launched of Indus AppStore Developer platform, for all Android app developers to register and upload their applications.

Punam Singh
New Update
Indus Appstore

PhonePe has made a significant announcement about the launch of the Indus AppStore Developer platform. This platform is an extended invitation for all Android app developers to register and upload their applications through the user-friendly developer portal at Indus AppStore. Soon these apps will find a home on this "Made in India" platform.


Indus AppStore is a native Android-based mobile app store designed to cater to the localized and cultural needs of Indian consumers. The platform offers a wide range of categories, it aims to cater to users with a personalized, contextual, and localized app experience. As the Indus AppStore is available in English and 12 Indian languages, it empowers users to explore the app store in their preferred language.

 “India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to the Google Play store – one that is more localized and offers better app discovery and consumer engagement. We are excited to open up the Indus Appstore Developer Platform today, and invite all developers to list their app on the Made-in-India app store,” said Akash Dongre, CPO & Co-Founder, Indus Appstore.

One of the key features of this Appstore is app listings which will be completely free for the first year after which a nominal annual fee will be applied. The Indus AppStore takes a user-friendly approach by not charging developers any platform fees or commissions for App Payments allowing developers the freedom to integrate any payment gateway of their choice within their apps.


Highlights of Indus AppStore

  • Mobile Number-Based Login
  • Zero Commission for In-App Payments
  • Zero Listing Fees for the First Year
  • India-Based Support Team
  • Cohort-Based Targeted Release Management
  • AI-Powered Real-Time Monitoring
  • Real-Time Analytics and Insights
  • Intelligent and Faster App Updates

The Indus AppStore presents developers with an alternative distribution channel to grow into the expansive Indian Android market. Additionally, it offers assistance in high-quality user acquisition.

Indus will introduce a dedicated section called "Launch Pad" for startups and new app launches ensuring that these new apps enjoy enhanced visibility and optimized search results. Furthermore, developers will have access to a range of tools and features designed to address common challenges faced by Android developers including 24x7 customer support based in India.