Personalization, collaboration and digitization will be our driving forces

With most enterprises cutting down on IT investment, how do you see the

market for digital printing applications do in 2009-2010?



India is an attractive market for the printing industry which is forecast to

show strong economic growth going forward. Digital printing has seen paradigm

shift in the printing world, making the impossible, possible. Todays commercial

printing environment is more complex and competitive than ever before. Customers

are increasingly demanding faster turnarounds, shorter run lengths, and

personalized color documents.

The economic turbulence has not impacted us much, and our commitment towards

expanding the market for digital printing by introducing some of the world-class

digital presses and cutting-edge technologies, software solutions and

applications have yielded great results.

What about the new tools/innovations to help printers reduce cost and

turnaround time?



Nowadays, commercial print providers are seeing the value in adding digital

printing to their traditional offset printing businesses which is continually

blurring the line between the two. The ability to cost-effectively produce short

runs of traditional jobs and create new applications that incorporate

personalization and variable-data printing, coupled with the high-quality

results, make digital printing a very attractive option.

A major technological innovation is Xerox iGen3. This is a flagship product

of Xerox in the high-end digital printing space that has changed the face of the

digital printing industry across the globe. The InfraredMark Speciality Imaging

Font is a new security technology that prints variable text that cannot be read

under normal light, but can be read when exposed to infra-red light.

What will be the driving forces of Xerox in the coming years?The three

mega trendspersonalization, collaboration and digitizationwill continue to be

our driving forces in our business. The digital world of today and tomorrow will

continue to drive these mega trends and Xerox will continue to build on its

legacy of innovation. When we do all that, these mega trends turn into mega wins

for our customers, partners and stakeholders.

Sharath Kumar



maildqindia@cybermedia.co.in