OpenAI researchers first released the paper introducing GPT-3 in May 2020. GPT-3 is Generative Pre-trained Transformer 3, a latest AI language model developed by OpenAI – a research business co-founded by Elon Musk. Content marketing has exploded in the last few years. Brands are finding new, unique ways to use content and social media to drive serious business value.
Pepper Content, a content marketplace recently launched an AI-enabled content generator – ‘Peppertype.ai’, an assistive tool built on top of GPT-3 to generate short-form content copies and ideas.
In an interview, Anirudh Singla, Founder and CEO, Pepper Content, tells us more about this tool. Excerpts:
DQ: Elaborate on the Pepper Content platform.
Anirudh Singla: With the freelance industry exploding at a rapid pace in India, Pepper Content was built to revolutionise freelancing, an industry often unreliable, unpredictable, and prone to leaving hardworking professionals unpaid for the work they’re doing.
We wanted to build a strong and large community for freelancers wherein they can grow and have hasslefree experience on our platform.
Pepper Content is a content marketplace that is not only aimed at bridging the gap between brands and content creators, but also establishes a groundwork for creating ‘content-on-demand a reality. Freelancers can enroll on the platform and expand their horizons for garnering more work opportunities.
So we create a match between the brief given by the brand and a freelancer with a specific skill-set, thus ensuring high quality of content. Through our tech platform, we are allowing companies to order content like an e-commerce platform, where you can buy content on-demand. What distinguishes us is our product-first approach.
A true effort for the community, we also launched Peppertype.ai in February 2021, an AI-enabled platform, for content creators and brand managers alike.
This tool allows you to generate ad copies, blog ideas, tweet copies, and much more, simply by entering a short description of your brand or product. All these initiatives are aligned with our overall vision of making the content creation process seamless for both brands and content creators.
Last year in October we raised $4.2 million in Series A funding, which will be used to assist with the evolution and further buildout of the platform including new features being launched later this year.
DQ: Is Peppertype.ai only meant for creating content copies? And, why not original content?
Anirudh Singla: Peppertype.ai is an AI-enabled platform that helps in creating short-form, contextual copies. The essence of long-form content is that it needs to have an in-depth focus around a vital topic or background, which I believe needs human intervention.
Peppertype.ai also allows you to generate product descriptions, Twitter and LinkedIn ideas and we hope to include all short-form content to this ever-growing list of features.
While the readers’ attention span has been shortened due to copious amounts of content on the internet today, there is no trick for long-form content and needs to be curated carefully, to capture readers’ attention.
Hence, Pepper Content as a platform enables brands to order such content i.e, on the other side of the platform, we have content creators, who are skilled in creating long-form content.
The Peppertype.ai tool essentially empowers these content creators and brands to avoid stagnancy and get creative copy ideas within 5-10 seconds, but our main platform – Pepper Content provides ‘made to order content.
DQ: How does the tool allow businesses to input relevant information? What is the algorithm used?
Anirudh Singla: Peppertype.ai is a tool that acts as a virtual content assistant that lets you enter short information about the product or service and generates short copies based on the inputs.
It is built on top of GPT3, based on Elon Musk’s Open.AI. In addition to it, we run our proprietary algorithm which is built in-house to suggest most relevant and contextual copy ideas to the users.
GPT3 is revolutionizing Artificial Intelligence which generates text using algorithms which are pre-trained, the data fed is through the information gathered by crawling the internet. This algorithm, simply put, can create anything that has language structure.
DQ: Elaborate on the PepperType.ai assistive tool built on top of GPT3, a language algorithm built by Elon Musk’s OpenAI.
Anirudh Singla: For content curators, 2020 was the year of growth in interest in freelancing with many individuals looking to create new opportunities from the comfort of our couches.
When we look at digital teams, they tirelessly work to create new content everyday for social media and it is exhausting, leading to teams being mentally spent.
This is where we wanted to utilize GPT-3 which has been created by OpenAI, a research business co-founded by Elon Musk and incorporated within PepperType.ai.
OpenAI has been described as the most important and useful advance in AI for years which disrupted the content curation industry. Our tool PepperType.ai is aimed at empowering our large community of content creators to assist them in creating content ideas, empowering the marketing and digital agencies to generate short-text using algorithms and analytics.
The tool is being incorporated into our platform to assist businesses and freelancers with a number of solutions at one place.
DQ: What are your future plans?
Anirudh Singla: Put simply, Pepper Content is a platform that both content creators and those looking for content use to find one another. It’s a rapidly growing business that is quickly becoming the top-of-the-line job marketplace for creative professionals.
We foresee that the need for freelancers be it for content, graphic design, whitepaper, case studies or podcast writing, is in demand globally. This is because content has become the kingpin for businesses and is a global requirement.
Our business goal is to eventually cater to brands both in India and globally with high-standard and quality content-on-demand. The value for talented and creative professionals is 8 – 10 times more in India compared to other countries.
As of now, we are market leaders in text-based content creation, in India. We are constantly scaling the business to provide variation in offerings, for example, graphic design, videos and language which is a huge market for us as well.
Now, we want to take this model across South East Asia, US and other markets to make the content creation process seamless for creators and businesses. Here, Peppertype.ai and our self-serve creator’s platform will cater to all kinds of industries with efficient content ideation and creation.