Paytm announced today it has partnered with several places of public worship including Temples, Churches and Mosques among others to enable cashless donations. Devotees can now scan the Paytm QR Codes installed in the premises to pay their donations instantly.
Paytm’s QR Code-based payment is fast becoming synonymous with mobile payments in India. The company’s zero-cost payment system combined with a large customer-base and wide variety of use-cases has made it a viable mode of payment for one and all.
Speaking on the development, Kiran Vasireddy, Snr. Vice President – Paytm said, “Over the past few months, many places of public worship have started accepting donations through Paytm. This is a part of the rapid shift in overall consumer behavior towards going cashless. We will continue to support this evolution by providing an option to collect cashless donations at all places of worship across the country.”
The company has undertaken several initiatives to help the country’s merchants start accepting digital payments at zero fee. The company invited volunteers, who along with its merchant acquisition teams have actively on-boarded 5L merchants till date. Paytm has also registered strong growth across its newly launched use-cases including tolls, canteens, parking and healthcare among others. This points at how fast consumers and merchants across India are adopting the company’s products and services. Paytm’s QR code based payments has also been welcomed by the country’s healthcare industry, which includes all leading pathology labs, diagnostic centers, pharmacies and hospitals chains.
It has made its platform available in 10 different regional languages – Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi thereby resulting in a 5x traffic increase for the platform from smaller towns. It has also launched a 24*7 Merchant Helpline to assist merchants across India accepting payments using its cashless payment solution.