With pandemic push, the future is already here and now

COVID-induced digitalisation is accelerating the transformation of urban living, as new technologies merge the physical and virtual worlds.

Many crises cause societies to explore new opportunities, and the pandemic followed by a switch to the work-from-home (WFH) model is no exception. It is likely to accelerate underlying trends in urban living and enhance the quality of life for city-dwellers. Even though the pandemic isn’t over and no one really knows for sure what will come next, we have already been observing some emerging trends – how our living environment is set to change following the influence of teleworking; how the physical world will interact with the virtual; what technologies will empower these shifts; and what can be done to make this process safer.

Homes: fantastic info-workers and where to find them

Never before have so many people found themselves in such similar conditions at the same time, making the pandemic experience truly global. For the second year running, we are witnessing remote work taking place ‘en masse, and how different sectors of the economy have actually been boosted by the change. One of them is obviously e-commerce, with the process of visiting bricks-and-mortar stores more complicated. Pandemic measures worldwide have led to higher online parcel volumes, which has also been evidenced in a rise in delivery services. People are getting used to spending more time at home, so dark stores, food deliveries, and overall digitalisation of the commerce experience will continue to grow, making contactless payments the new norm.

Urban life varies greatly depending on the patterns of work, leisure, and consumption of citizens. With most of us living and working at home, COVID-19 has become a catalyst for the acceleration of intelligent buildings and smart home technologies that were already being implemented into the real estate industry. Today, things like keyless entry, voice-activated elevators, digital room service, remote notarisations, and valet parking are getting even more valuable, as consumers embrace this trend for hands-off technology to be brought into every home. This seamless fusion of the digital and physical worlds can be secured through technologies that take a ‘cyber immune’ approach.

In terms of the personal security of smart homes, certain secure elements are essential – like correctly configuring home Wi-Fi networks or protecting devices and control panels with a strong unique password. That way, an attacker will not be able to simply brute force the ‘key’ to users’ homes.

As digital penetration grows, consumers are implementing new habits and precautions daily. According to a recent research, 48% of online users protect a Wi-Fi network with a password, 58% are currently using internet security software (excluding built-in software) and the majority (65%) agree that antivirus software is required for good ‘digital hygiene’ – just like washing your hands before eating.

Offices: what the workplace of the future will look like

Millions of white-collar employees who have been enjoying the opportunity to work from anywhere have encountered the need to create a virtual office at home, where they can fully concentrate. And, as the world starts to consider the hybrid work model, most workers will be likely heading to the office just two or three days a week. This all affects commercial real estate with new open office layouts with meeting rooms, small private offices, hot desks, and co-working spaces.

Recent research shows 65% online users agree that antivirus software is required for good ‘digital hygiene’ – just like washing your hands before eating.

Workers can gain a number of benefits from this hybrid work concept, like rent savings, lower overheads, a made-to-order work environment, and no more long daily commute. With this ‘pop-up’ workspace paradigm, virtual work will be available to anyone who wants it. However, the necessity to organise IT support adds a burden on employees as well. One simple piece of advice: turn on a VPN – no matter whether you are working at home or on a public Wi-Fi network – to protect data, hide your IP address and ensure online actions aren’t intercepted.

Cities: how the living environment will change

The ‘death of the suburbs’ narrative has been trotted out many times by demographers and sociologists, but due to COVID-19, we are now observing re-urbanisation and a return to suburban life, as millions of people have started changing their apartments in dense downtown neighbourhoods in favour of green distant locations, with less human contact. Meanwhile, ‘Zoom towns’ are gaining traction in the media, with vacation destinations turning into real-estate hotspots as workers escape densely packed cities to work from their ideal location.

However, the other conclusion this pandemic has taught us is that we want to meet face-to-face because it’s human nature to communicate and live together. People want to go to bars and restaurants, they need eye contact at meetings and to feel connected to other teammates to be productive – and that’s why big cities will always be desirable.

The look of our future cities is not written in stone but some urban trends were triggered last year. For example, the concept of 15-minute cities became a reality, where citizens can access daily needs within a short walk or get fresh air in the context of teleworking. Huge malls have made way for local grocery stores, and instead of needing to drive or use public transport to reach them, they are only a bike ride away. Finally, people can spend more time in their neighbourhoods and prioritise their lifestyle needs based on affordability, commercial infrastructure, leisure capacities, parks, or whatever they value most.

COVID-19 has become a catalyst for the acceleration of intelligent buildings and smart home technologies that were already being implemented.

These are all long-lasting urban tendencies, and post-pandemic habits will likely shape the look of future neighbourhoods to provide for people who enjoy city-living but in a family-friendly environment. This includes mixed-use real estate developments, which pair residential housing with offices, green roofs and balconies, large courtyards and playgrounds, restaurants, and retail.

When planning a living environment, developers need to provide people with infrastructure, create opportunities for communication and leisure, enhance a sense of community and invest in human development and health. The technologies that sanitise public spaces, make contactless entry possible, or transform tourism during stay-at-home orders with the help of VR and AR tours will likely bring us closer to a future of smart homes and smart cities.





By Alex Moiseev, Chief Business Officer, Kaspersky


One response to “With pandemic push, the future is already here and now”

  1. Nirvi says:

    The infrastructure is in place. Then why are employees not willing to return to the office? Understand the pulse of your workforce and design your company’s return mission.

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