"Adversity, if for no other reason, is of benefit, since it is sure to
bring a season of sober reflection. People see clearer at such times. Storms
purify the atmosphere."
–Henry Ward Beecher
It was as if the worst nightmares of the Indian IT sector had come true. The
dot-com bust, technology meltdown, telecom crash and 9.11 all combined together
to create a vortex that threatened to suck the promise out of the IT sector. But
despite the reversals, the industry showed remarkable resilience–showcasing
the adaptability of the industry, the capabilities of the management, and the
strong competitive advantages of Indian IT in the global economy.
Cost-cutting, improved sales processes and strategic alliances brought in
committed revenues and helped smarter players keep both topline and bottomline
steady in trying times. The maturity that the sector showed was remarkable,
considering the fact that many of its older counterparts across the globe found
themselves ill-equipped to handle the situation. With moribund capital markets
and a slowing global economy, fund-raising was the last thing on anyone’s
mind, and not a single IT company raised money in financial 2001-02–iFlex did
tap the market, but that was in fiscal 2002-03. The Tata Consultancy Services
IPO is also likely to hit the market on this financial year.
Snapshot 2001-02 | |
Markets had a flat year, as repeated reversals in the form of 9.11, 12.13 and war threats saw benchmark indices oscillate wildly | |
Not a single Indian IT company tapped the market in fiscal 2001-02. It was iFlex alone that entered the market in fiscal 2002-03. The TCS IPO is also likely this year | |
n Acquisitions, mergers and alliances were hot, as the bigger players went on a consolidation spree in a tough year | |
n The divestment of CMC to Tata Sons and PSI Data Systems’ sale to Aditya Birla Group were among a battery of buyouts and tieups | |
Strong move to built up vertical domain skills: HCL Tech bought out Deutsche Bank’s software arm, and NIIT picked up an ERP firm | |
Move toward business process outsourcing across the IT sector being seen as a manifestation of India’s potential in the segment and its likely growth into an industry as large as SW services | |
As cost-cutting gathers steam, IT implementation will get more into vogue–leading to fatter toplines. However, it will be a while before bottomlines stabilize | |
Clear correlation between the three indices–Nasdaq, BSE and DSE–with the movement of any one mirroring that of the other two | |
There was a 6% increase in market cap among the 55 listed companies included in the survey, to net a total of Rs 95,869 crore | |
n The total revenues of the 55 listed companies in the survey was Rs 18,084 crore, compared to Rs 15,812 crore in fiscal 2000-01 |
Acquisitions, mergers and alliances were hot, as the bigger players went on a
consolidation spree in a tough year. The divestment of the CMC stake to Tata
Sons and PSI Data Systems’ sale to the Aditya Birla Group from its parent,
Bull, were only a few among a veritable cascade of acquisitions and tieups. HCL
Technologies’ majority acquisition of Deutsche Bank’s software arm Deutsche
Soft, and NIIT’s buyout of a mid-sized ERP consulting company in the United
States indicated a move towards building vertical domain skills.
Strategic investments and partnerships were also ongoing, as the cash-rich
Wipro invested in Gurgaon-based contact center company Spectramind, and Infotech
Enterprises joined forces with Pratt & Whitney. Similarly, Geometric
Software tied up with Dassault Systems for a 70:30 joint venture, while Infosys
announced the setting up of Progeon, with funding from Citigroup for BPO
services. Other companies that announced BPO services were Satyam Computer
Services, Digital GlobalSoft, HCL Technologies, HCL Infosystems, NIIT and Hughes
Software Systems, among others. The move towards BPO across the IT firmament is
a manifestation of India’s potential in the segment and its likely growth into
an industry as large as software services as well. Considering the domain
knowledge required in BPO services, this would help create a stronger vertical
focus in the software sector as a whole.
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With probably the worst year for the IT industry behind us, financial 2002-03
comes with hopes of recovery. As consolidation gathers momentum in the IT
sector, further acquisitions and alignments can be expected–especially in
vertical domains–as companies strive to move up the value chain. With
cost-cutting becoming a global phenomenon, both in the IT sector and among buyer
enterprises, topline growth is likely to be robust as companies increase
outsourcing of services. At the same time, bottomline growth may take a few more
quarters to revive, as the economic recovery remains slow. Mid-market companies
are at greater risk than ever before, as IT buyers re-look at risks associated
in working with smaller vendors–so investors would do well to avoid such
companies unless they are vertically focused.
There is a clear co-relation across the three indices, reflecting the
dominance of technology even in the domestic stock market (Bombay Stock
Exchange). The three charts moved in tandem, dipping in the month of September,
when terrorism struck the United States. The charts have thereafter shown a
steady rise, indicating a possible recovery in the environment and investor
sentiment. The Sensex declined from a peak of 3,742 points to 2,600 points in
September, but recovered by the end of the year to close at 3,469 points. On the
other hand, the DSI-10 touched a low of 474 points in September and stood at 923
points by the year-end, compared to 839 at the beginning of the year. The
improvement in the DSI-10 was due to better-than-expected Q3 and Q4 results,
when most software majors were able to meet their projections. On the other
hand, the Nasdaq remained flat–a number of companies went into the red and
announced layoffs, with telecom companies being worst off.
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In India, the 55 companies included in the survey of listed IT companies saw
a 6% jump in market capitalization, with the number of mid-sized companies
showing remarkable gains. Most of these companies had witnessed a sharp decline
in share prices in the previous year, indicating that in a panic situation, the
smaller companies were the first to be divested. However, most took definitive
steps to strengthen their sales through strategic alliances and marketing
efforts. Consequently, on the face of their improved performance, the investors
returned.
This analysis was done using a sample of 55 companies, with a total revenue
of Rs 18,084 crore. The data used for the study was strictly based on the latest
audited figures available from the companies. Consequently, a few companies
whose fiscal year ended on March 31, 2002 could not provide the audited reports.
Similarly, for companies whose accounting year ends on June 30, September 30 and
December 31, the data used pertains to the previous year. The authenticity of
all data is assured by the fact that it is audited. However, given the fact that
the data pertained to different years–2001 and 2002–inter-company
comparisons cannot be made or reflect the current performance of the company.
The analysis also did not take into account associated or group companies, as
these are yet to be incorporated in accounting figures under Indian law.
Therefore, companies like Mastek, Silverline Technologies, HCL Technologies,
NIIT and Satyam Computer Services–all with a large proportion of business from
subsidiaries–would have been ranked differently. Further, some companies such
as DSQ Software and Maars Software have extended their year-end and, therefore,
their last audited results pertain to that of fiscal 2000–such companies have
been excluded from the survey.
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In recent times, financial statements audited by large audit firms are being
put to test. Clearly, with accounting standards being weaker in India than in
developed markets, numbers need to be taken with a pinch of salt. Further, even
if they were entirely fair, they only tell half the story–only a deeper
analysis of these numbers can provide a clearer picture.
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Sales: The key determinant
Perhaps the most important criteria for determining the strength of a
company would be sales, especially in the year of the slowdown. However, within
the group, the share of the Top 10 companies remained at the same level (69%) as
last year, whereas the Bottom 10 companies improved their contribution to total
sales marginally. Also, few companies were able to change their rankings
significantly, compared to the previous year. This also reiterated the
importance of size in the Indian IT sector. The dominance of software companies
is now complete, with only two hardware companies in the Top 10 list.
Profits: Smaller players hit hardest
While sales may be the most important factor in the marketplace, in terms of
meeting the objectives of the shareholders, profits are the sacred figure. Here
too, a skew of the distribution provided a picture of increasing consolidation
in the sector. The Top 10 companies provided hogged a heady 81% of the total net
profit of the 55 companies in the sample, against 77% last year. The Bottom 10,
on the other hand, had a negative contribution, showing that some of the smaller
players had faced the brunt of the slowdown.
Gross block: Big get bigger
In recent years, the Indian IT sector has been resource-starved, and serious
investments in fixed assets have been made through profits and further issues of
capital. Larger companies have continued to invest in infrastructure and will
benefit most from the recovery expected in 2003. Smaller companies hit by the
slowdown have refrained from setting up new facilities and focused on preserving
their capital. While the Top 10 companies’ share of gross block grew from 72%
to 76%, there was no change in the share of the Bottom 10 companies, which
remained at 1%.
Sales growth: The small made merry
Sales growth across the sample fell significantly, from 50% last year to 14%
in fiscal 2001-02. The Top 10 companies showed 20% growth over their previous
year’s sales, substantially lower than the 45% growth shown in the previous
year. On the other hand, the Bottom 10 companies, in terms of turnover size,
showed 46% growth. This was due to the fact that majority of these companies
reported 2001 figures and their sales grew on a much lower base, which made
comparisons difficult.
Profit growth: Slowdown blues
The average jump in net profit was 14%, compared to 91% in the previous year,
showing the extent of damage due to the technology meltdown. The profit growth
of the Top 10 companies in this list was 31%, against a 26% decline in the
Bottom 10, showing the even wider skew in profit growth over sales growth.
Profit growth, especially future profit growth, is a major factor in determining
the investment attractiveness of a stock–even past profit growth is a good
indicator of a company’s likely performance, as many companies are able to
show similar profit growth over a period of time. However, sharp profit growth
can indicate some creative accounting or some large inflows that may not recur
in future.
Gross block growth
Gross block growth is based on the increase of gross fixed assets for a
company. Here too, some of the middle market companies were at the top, as they
attempted to enter the big league. The Top 10 grew their assets by 31%, against
20% for the Bottom 10, showing the vast disparities in asset acquisitions by
companies. Some companies will turn out to be the winners of sales and profit
growth in the next few years, as investments are necessary for growth and
increasing even in the software sector. Only those with well-equipped state-of
the art facilities will be able to get business at the price that they want. The
average growth rate in gross block during the year was 30%, compared to 46% in
the previous year.
ROCE: Experience talks
Return on capital employed is perhaps the best measure of a company’s
efficient operations. ROCE is defined as operating profits of a company divided
by the total capital employed in a company. This is the sum of shareholder funds
and loans. From this, intangible assets such as prior year losses, patents and
capitalized expenses are deducted. ROCE is a measure of how efficiently a
company operates both in terms of its margins as well as usage of capital. In a
sector where finance has been a problem, a high ROCE is a good indicator of a
company’s performance. Here, apart from Wipro, most in the Top 10 were older
and more established as compared to the group last year. Notably, average ROCE
declined from 27% last year to 21%, which indicated that a number of companies
made substantial investments, which are yet to yield results in terms of
profits.
Conclusion
This has been a watershed year for the IT sector as a whole–it is only in
times like these that the men can be separated from the boys. Unlike the time
when all was rosy and wonderful, the true capabilities of the management becomes
visible only in a downturn. The winners of this year’s ranking were those who
grew in all parameters, despite the continued uncertainty. The analysis leads us
to believe that these are the companies which will remain leaders for a
significant period of time, taking necessary steps to build vertical domain
knowledge and size. The consolidation phase in the IT sector will continue–with
size and skill-sets becoming the key determinant of success, rather than mere
labor rate arbitrage.
Methodology
Finding a single parameter to rank all companies of different sizes, ages
and segments is indeed a difficult task. We have used a set of static and
dynamic parameters to define our yardstick. These include sales, profits after
tax, gross fixed assets and return on capital employed as our static criterion.
Growth in sales, profits and assets–all non-static–were used to rank the
companies.
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This analysis also presents evaluation of a company’s performance based on
all parameters, along with a final ranking. Starting with sales, the figures
reveal a high degree of skew–this meant that a few companies at the top showed
very high profits and sales, whilst a majority had low figures. When ranking
such a sample, variance in the data made simple ranking difficult, even unfair.
To avoid the problems of simple ranking when the data is skewed, as is the case
of IT companies, we have used proportional ranking for the overall evaluation.
This implies that the top ranking company in any parameter–say sales–got 100
points, and the following companies were given points in proportion to their
sales achievement against the first company’s score. Thus, a company that may
be second in ranking in sales, but has only half the sales of the first company,
is given only 50 points. Consequently, companies at the bottom of the list would
get very few points. In overall terms, this gives importance to size as a
ranking parameter, rather than just a position on the list.
All parameters were not equal in importance and equal ranking of parameters
may not have been the best choice. However, to avoid subjectivity in our
rankings, the same weightage has been given to all parameters.
Final Rankings |
Sales | Profit | |||
Return On Capital Employed |
Market Capitalization |