'Our new solutions require minimal IT infrastructure'

-Bruce Boes, vice-president, marketing, UGS Velocity Series

What is
the UGS Velocity Series portfolio all about?

UGS Velocity Series is a comprehensive preconfigured software portfolio that
integrates a new streamlined version of the Teamcenter offering for
collaborative product data management (cPDM)-called Teamcenter Express-with
UGS' mainstream 3D computer-aided design (CAD) application, Solid Edge and
Femap product offerings for powerful computer-aided engineering analysis (CAE).
In other words, three separate technologies have been architected together for
the needs of the market.

The UGS
Velocity Series is typically targeted at the mid market. What are the key
features that make it a perfect PLM solution in the mid-market space?

Similar to large organizations, mid-size manufacturers face issues of global
integrated design and manufacturing and increased regulatory requirements.
While these companies have previously focused on stand-alone design,
manufacturing and data management solutions, today they need one integrated PLM
product sourcing, product customization, accurate, and timely quotations and
program management. In addition, UGS mid-size manufacturers face an explosion of
3D data but have limited resources to deal with the issues related to this data.

Our new portfolio of
solutions require minimal IT infrastructure. It is easy to maintain, simple to
deploy, has been standardized for strain analysis, and is simple to use and
learn.

What is
your mid-market strategy in India? Do you have a special pricing for the
price-sensitive Indian customer?

The new product portfolio marks the first offering to combine proven
mid-market solutions for digital product development with the unparalleled
technology of UGS' Teamcenter product line. The series will be distributed and
supported through a new Global Channel Program designed to enhance distribution
through comprehensive channel partners and exceptional vendor commitment. We
intend to expand channel capacity by 50% by the end of 2006. This is our global
strategy in the mid-market space and would be the same for India with some
modifications depending on local conditions and requirements. In India, pricing
is geared to the local cost. Our offering is focused on reduced TCO.
Implementation is cost effective and entry-level costs would be between Rs 1-1.5
lakh.

Bhaswati
Chakravorty