Smart Cities

Orange Business Services gears up to offer efficient emergency response systems for the cities of the future

The government is actively looking at utilizing technology for creating a new India with better infrastructure and improved citizen services. Digital India and smart cities are two foundations of the current thrust to drive India towards superior growth. Smart cities concept is witnessing a push from the government as it can make the critical infrastructure components and services of a city more intelligent, interconnected, and efficient.

As we usher into the era of smart cities, one of the very critical elements is how technology can fill the void and possibly change the landscape of preparedness, response, and recovery to any casualty that occurs on the road or anywhere. In fact, global research has shown that a large proportion of road deaths could be avoided if victims receive medical attention sooner within the ‘golden’ first sixty minutes after an accident.

Especially if we look at the scenario in India, the country has been identified by WHO as the worldwide leader in road deaths. Every hour nearly 15 lives are lost due to road accidents in the country. In this context, improving emergency response time through security and surveillance solutions can be truly significant.

Realizing this, Orange Business Services is focusing on leveraging technology to build efficient emergency response systems.


Bala Mahadevan, CEO, Orange Business Services India informs, “Within our digital transformation agenda, we have chosen to focus on a few elements and in the face of smart cities it would be emergency response systems, disaster recovery systems, and security and surveillance systems, city-wide security, public surveillance systems be in airports, malls or large campuses, and vehicle tracking systems.”

Stressing on the need for effecient emergency response systems, Mahadevan says,“ It is important to realize that the major element between survival and death is the time interval. The time interval between injury and pre-hospital medical care should be given utmost attention. The chances of survival increases only when the medical attention arives faster and sooner. It increases survival rates by 2%. In 50% of road fatalities, trauma care made available within 10-60 minutes is extremely crucial to a person’s survival and in limiting the extent of injury.

Leveraging technology to transform emergency response

For effecient emergency response systems, Orange Business Services is focusing on three essential elements: Effective surveillance system and equipment such as CCTV cameras that can collect data in the form of images or videos that are required to detect risks and respond to emergency situations; resilient network connectivity that ensures seamless transaction of data between surveillance systems, data centers, and agencies responsible for analysis; and intelligent contact centers that are adept in determining, analyzing, and collaborating the nature of emergencies and are able to quickly manage response efforts.

Emergency response management delivered through contact center solutions is one of the ways in which Orange is supporting the public healthcare sector in India.

Mahadevan adds, “Orange has worked in more than 11 states for emergency response and management solutions. We have successfully implemented India’s first emergency response center integrated with the local authorities like police, fire, medical and other departments, capable of providing emergency services as quickly as possible.”

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