Oracle NetSuite unveils Generative AI throughout the suite to help Organizations with enhanced productivity  

At the Suiteworld 2023, Oracle NetSuite announced new generative AI-powered capabilities, powered by Oracle Cloud Infrastructure (OCI) generative AI service, aimed at revolutionizing how organizations achieve their objectives efficiently. 

Integrated seamlessly across the suite, NetSuite Text Enhance empowers users to harness organization-specific, pertinent data from NetSuite, enabling the creation and refinement of highly contextual and personalized content. This breakthrough technology transforms mundane tasks into dynamic, intelligent processes, benefiting teams across finance, accounting, HR, supply chain, operations, sales, marketing, and customer support. 

“We’ve been building AI into NetSuite for several years to help our customers be more productive and successful. Recent breakthroughs in AI create the opportunity for a quantum leap in doing more with less,” said Evan Goldberg, founder and EVP, Oracle NetSuite. “By taking advantage of Oracle’s best-in-class AI services and having unified data within a suite, we are uniquely placed to help our customers achieve immediate value from the latest AI innovations. The new Text Enhance capabilities are just the start, and we will continue to embed powerful AI capabilities across the suite to help our customers turn the breadth and depth of their organizational data into a competitive advantage.”         

Enhancing Productivity Across Every Aspect of Business 

NetSuite Text Enhance, building on NetSuite's existing AI capabilities, elevates productivity by automating the generation of context-sensitive content across the suite. For instance, in sales, when a prospect expresses interest in a product or service, NetSuite Text Enhance swiftly generates a personalized email response. By amalgamating ERP, CRM, and supply chain data, the response includes tailored details such as product descriptions, images, pricing, availability, and delivery information, aligned with ongoing campaigns. 

Transformative Impact Across Key Business Functions 

• Finance and Accounting: NetSuite Text Enhance expedites collections and financial reporting, allowing teams to focus on strategic tasks. It assists in drafting personalized collection letters and generating summaries for financial reports. 
• Supply Chain and Operations: Streamlining purchasing, logistics, and product-related communications, it generates procurement orders, vendor engagement letters, customer updates on delivery schedules, and product descriptions. 
• Sales and Marketing: Accelerating marketing and sales efforts, it crafts personalized content for campaigns, contextual responses to leads, and written quotes and proposals. 
• Human Resources: Enhancing HR activities, it aids in creating job descriptions, setting detailed goals, drafting peer-to-peer kudos, and summarizing employee performance based on feedback. 
• Customer Support: Increasing agent productivity, it generates responses to customer comments, escalation notices, and case updates, improving the overall customer experience. 

Built on Secure Foundations 

Built on OCI, NetSuite's generative AI capabilities prioritize data security and privacy. Custom models trained on customer data are used exclusively by the respective customer. Role-based security integrated into NetSuite workflows safeguards sensitive customer information, ensuring content recommendations align with user entitlements. 

Revolutionizing AI Innovation 

OCI's unmatched infrastructure accelerates AI training, providing the fastest innovation in the industry. This attracts top enterprise-focused innovators, contributing to a continuous cycle of innovation. OCI's generative AI services guarantee end-to-end security, making Oracle NetSuite a trailblazer in AI-powered business solutions. 

Written by Prabhu Ram