e-HR
For a long time India struggled with the problem of creating jobs. It is still true for many sectors. Hence, the need to improve workforce performance does not always emerge…
Opinion
The March of the Marwaris
Arecent story in DQ Week, India’s leading IT channel newspaper, and also carried in Dataquest, says that many successful people in the IT channels are Marwaris. This community, known to…
Inspiration From Harvard
What could be common between Lou Gerstner and Rahul Bajaj? Having worked at McKinsey and American Express before becoming the Chairman and CEO of RJR Nabisco, Lou Gerstner became the…
‘Integration’ lights up the way for marketing
You can book travel tickets over your mobile phone or the Internet. You can use SMS to pay the bill at a restaurant or a departmental store. The Internet and…
Long Live the Old PC
This is one very healthy sales figure that many in the industry will hate to see. According to a study done by a leading market research firm, against every two…
Lessons From Harvard
What is it that gives education at the Harvard Business School (HBS) an allure and personality of its own? In true marketing parlance it’s the four Ps: the Product is…