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Open for Yahoo! means open to innovation

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DQI Bureau
New Update

What is the Yahoo! Open Strategy (Y!OS)?



Yahoo!s Open Strategy is a company-wide plan to re-wire itself and open up its
assets to third party publishers, developers and advertisers in the form of

global platform services. By opening up its core assetsfrom its dominant media

properties and communication services to its world-class computing

infrastructure, massive search index, enormous user base and rich social

graphYahoo! will drive innovation and rapid differentiation of its products.

This will make them dramatically more social, relevant and useful to consumers

around the world, and grow Yahoo!s footprint and influence.

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What is the goal of the Y!OS initiative?



The goal is to build Yahoo!s strengths which includes its unique, diverse

and rich web experiences, and latent social graph. It would dramatically enhance

the consumer experience of Yahoo! and the web. The application platform by Y!OS

will make it possible to open up our properties and allow developers to build

and deploy applications that can reach our incredible user base in places where

they are already highly engaged on Yahoo!.

The Yahoo! Social Platform will help consolidate our social assets and make

them available to users everywhere. It will add a social lens across Yahoo! rest

of the web that will make their experiences more personal and relevant. The

Yahoo Web Services Platform will provide content and services that will be used

by inside and outside developers to build any sort of application.

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How is the Y!OS platform being rolled out?



We have already set the momentum of Y!OS and Yahoo will continue to roll out

elements of Y!OS throughout this year and the next. For example, after

announcing Y!OS, we have launched several products. The products include the

address book, building ones own search service using Yahoo!s Open Search

platform, creating location-aware applications and services, managing all

geo-permanent named places on Earth and using Yahoo Music catalog of artists,

albums and videos. Search Monkey will use structured data to enhance Yahoo!

Search results.

How does Yahoo! define open? What are the implications of open to the

general public and other parties?



Open for Yahoo! means open to innovation and enabling talented people to

create better, more relevant and social experiences on the Yahoo network and

beyond. The Y!OS platform is the key tool that will make it easier for Yahoo!,

third party developers and publishers to create those compelling experiences and

become indispensable parts of consumers lives.

What are the benefits of Y!OS for: Advertisers, developers/publishers,

consumers?



For advertisers, Y!OS will help make connections with a larger and highly

engaged audience of relevant consumers (must buy). For developers and

publishers, Y!OS offers a huge opportunity to leverage Yahoos real-estate and

web services to build innovative applications that reach a massive group of

potential users and help them make money. For consumers, Y!OS will help them by

making their experiences both on and off Yahoo! more customizable, social and

relevant.

Sudesh Prasad



sudeshp@cybermedia.co.in

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