How an online fashion store leverages AI to deliver hyper-personalized experiences

Algonomy (previously Manthan), an Algorithmic Customer Engagement (ACE) Solutions, announced ZALORA, an online fashion and lifestyle store, is deploying the Algonomy Hyper-Personalization Suite to drive 1:1 personalized interactions across the customer’s digital buying journey.

ZALORA will leverage the personalization suite to create consistent experiences across all digital touchpoints - search, content, browse and product recommendations for six countries, on the web as well as mobile and email.

ZALORA will leverage Algonomy’s real-time Customer Data Platform to unify all customer interactions and activate personalized interactions across all digital channels. The supporting library of 150+ pre-built personalization algorithms, which includes Deep Recs, will ensure shoppers are engaged with the right set of product recommendations, optimized for their individual preferences and stage in the buying journey.

In addition, Algonomy’s Xen AI, the patented composite decisioning engine will help ZALORA pick the right strategy for every interaction, considering their engagement, conversion or revenue goals. Personalization will also influence a shopper’s search and browse results based on their real-time behavior, making online shopping coherent and friction-free at every step.

“Personalization is a central part of our customer experience, and our discussions with Algonomy helped us improve our personalization efforts. We’re excited about the customer engagement and revenue opportunities ahead of us and Algonomy’s innovative capabilities such as Visual AI that will make online shopping more human-like for our customers,” said Alessio Romeni, Chief Revenue Officer at ZALORA.

ZALORA with presence in Singapore, Indonesia, Malaysia & Brunei, Philippines, Hong Kong and Taiwan, helps customers discover authentic products from over 3000 brands across a variety of categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle products including home & living.

“ZALORA is a customer-centric company and we’re delighted to partner with them as they look to solidify their position as the market leader”, said Ravi Shankar, SVP Customer Success at Algonomy, “Algonomy’s investments extend beyond just the ACE platform with our personalization experts who are partnering with our customers and enabling their transformation, ensuring their success in this digital-first world.”