ZEE5 has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TV sets giving consumers access to content available in 12 languages ranging from, Originals, Indian and International/Bollywood Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle.
Manpreet Bumrah, business development and commercial head, ZEE5 India said: “We are extremely delighted to partner with a global brand like OnePlus when it comes to providing value for the product for consumers across all segments. With this partnership, consumers are in for a treat as they will be served with ZEE5’s massive content library and OnePlus’ state-of-the-art innovations which will further elevate content viewing experience on Smart TVs.”
Speaking on the partnership, Vikas Agarwal, general manager, OnePlus India said: “With the much-awaited upcoming launch of our first-ever OnePlus TV, we are very happy to be partnering with ZEE5 to offer our users extensive content across genres for a seamless, variated viewing experience.”
In 2019 ZEE5 rolled out around 25 original shows across genres, and the platform aims at launching over 72 shows by March 2020. The platform has crossed over 70 million gross downloads since its launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.