Nurtuery: One-stop companion for parents

Parents often find it hard to handle and manage a variety of and ever-changing aspects of the kids’ needs. But there is a new tool – an app basically – to help parents. Nurtuery, a London-based startup, claims to be one-stop companion for parents, offering ‘digital tools’ to support ever-changing aspects of their parental needs.

As the one-stop companion for parents, Nurturey offers a range of productivity tools that improve parents’ efficiency and effectiveness in managing information, resources, activities, memories – basically their lives around kids – in one place. Parents can activate tools as per their multi-dimensional and ever-changing needs throughout their parental journey. Nurtuery is a mobile app which is available on both platforms Android as well as iOS.

How does it help parents?

Recently Tushar Srivastava, CEO, Nurturey was travelling to India. Dataquest had a detailed chat with him about the company’s roadmap and their target audience. “Nurturey is the one-stop companion for parents. When we developed the app, the idea was to offer various productivity tools designed to simplify parents’ lives around kids. Thus, Nurturey eliminates chaos and anxiety,” says Srivastava. Though the start-up is fairly new, Nurturey has bagged a support from 118 investors in the form of $125000.

He further underlines that Nurturey has a vision to offer productivity tools for new and young parents, globally. “We have a built a platform worthy of parents’ trust and a business that is sustainable. Our primary focus is the Indian market,” shares Srivastava in a candid talk.

Once parents sign up, they will find a variety of digital productivity tools that they can activate, as relevant to the age, gender, personality, interests or other aspects of their kids. The platform also integrates the information managed across different tools to build a long-term and meaningful memory.

“We are not tech geeks trying our coding skills. We are trying to a build a ‘sustainable’ business. Information that parent manage, will be there forever. Plus we are increasing our reach through apps for more platforms,” adds Srivastava.

Parenting made responsible

Nurturey enables parents to be more responsible and caring. Through this app they can take care of all aspects of their kids. In addition, it gives some interesting features that help them store the memories of their kids in a chronological manner. It is absolutely free for parents to sign up. “Its target segment is the parents of kids in 0-10 age group and parents who have conceived; however, in early stages, Nurturey’s target is parents with kids in 0-5 age group,” reveals Srivastava.